Growth Marketing Manager

1 Day ago • 5 Years +

About the job

Summary_{By Outscal}

Seeking Alpha is hiring a Growth Marketing Manager with 5+ years of experience in subscription marketing, A/B Testing, and strong investing/equity market background. You'll be responsible for driving paid subscriptions, optimizing user experience, and executing on-site campaigns.

Description

Seeking Alpha is the leading online destination for engaged investors. We have an awesome product. Our crowdsourced research and cutting-edge investing tools are helping paying subscribers exceed their financial goals.

We care about work-life balance: We work primarily from home, provide lots of perks, and insist that you enjoy them.

We invest in people. We consider each employee a long-term investment, and we see value in continuously nurturing and training our teammates.

About The Role

As a Product Marketer at Seeking Alpha, you will play a pivotal role in driving growth for the company by focusing on how we can effectively convert our free traffic into high-value subscribers. You will have end-to-end ownership over a critical part of our subscriber funnel, including the experimentation strategy, paywalls, messaging, and conversion flows. You will be responsible for optimizing the customer journey using experimentation and working with a team of talented engineers, analysts, and designers. We’re looking for someone to partner and collaborate across various internal teams, develop a deep understanding of our customers and funnels, be data and growth-oriented, and move key metrics.

Responsibilities

Manage and optimize the communication of Seeking Alpha’s products to users with a focus on driving paid subscriptions.
Constantly initiate experimentation to improve conversion rates and user experience.
Plan, execute and analyze on-site campaigns for product and feature launches.
Partner cross-functionally with the design, development, and data teams to execute your initiatives while maintaining an organized work process.
Be super data-driven while being responsive to user feedback.
Work directly with BI and Tech to grow ARR. Including writing specs, analyzing data, and project management within the teams.

Requirements

5+ years of hands-on experience doing subscription marketing and A/B Testing
A strong background in investing/equity markets- a must
Outstanding product management skills, including spec writing, mockups, and data analysis.
Detail-oriented, along with a precise and clear communication style
A highly collaborative, team-oriented individual who is comfortable with new situations and highly iterative projects.
English - native level