Head of Global Event and Field Marketing

2 Months ago • 5 Years + • Marketing

Job Summary

Job Description

As the Global Head of Event and Field Marketing at DevRev, you will architect and lead a transformative global event and field marketing organization. Responsibilities include developing and executing worldwide event strategies, managing high-performing teams, creating memorable event experiences, managing budgets and vendor relationships, and collaborating with other marketing teams. You will drive innovation in event formats, track performance, and present results to leadership. This role requires 50% domestic and international travel and experience managing large-scale B2B events and field marketing programs within the software/tech industry, particularly in a rapidly scaling environment using a hybrid Product-Led and Sales-Led Growth strategy.
Must have:
  • 5+ years global event & field marketing experience
  • 3+ years people management in a global org
  • Experience with large-scale B2B events
  • Software/Tech industry experience
  • Budget & vendor relationship management
  • Strong communication & presentation skills
Good to have:
  • Experience in India
  • Virtual & hybrid event experience
  • Marketing automation platform knowledge
Perks:
  • Competitive compensation
  • Excellent benefits

Job Details

DevRev

DevRev’s AgentOS, purpose-built for SaaS companies, comprises three modern CRM apps for support, product, and growth teams. It connects end users, sellers, support, product people, and developers, reducing 9 business apps and converging 6 teams onto a common platform.

Unlike horizontal CRMs, DevRev takes a blank canvas approach to collaboration, AI, and analytics, enabling SaaS companies to increase product velocity and reduce customer churn. DevRev is used by thousands of companies in search of low latency analytics and customizable LLMs to thrive in this era of GenAI.

Headquartered in Palo Alto, California, DevRev has offices in seven global locations. We have raised $100 million in funding from investors like Khosla Ventures and Mayfield at a $1.1 billion valuation. We are also honored to be named on the Forbes 2024 list of America’s Best Startup Employers. Founded in October 2020 by Dheeraj Pandey, former co-founder and CEO of Nutanix, and Manoj Agarwal, former SVP of Engineering at Nutanix, DevRev continues to push the boundaries of innovation, helping thousands of companies thrive in the rapidly evolving landscape of AI-driven SaaS.

This role requires 50% travel, both domestic and international.

We are looking for a Global Head of Event and Field Marketing to join our rapidly growing company. In this role, you will architect and lead a transformative Event and Field Marketing organization.  You will also be responsible for developing and executing our worldwide event strategy and field marketing programs. You will lead a team of marketing professionals to create high-impact experiences that drive business growth and customer engagement across global markets.

We are an untraditional revenue organization, built to support a rapidly scaling technology start-up underpinned by a hybrid approach of Product-Led and Sales-Led Growth strategies. The pace will be fast, and the impact will be eminently tangible.

Objectives of this Role

  • Own the global events and field marketing strategy, ensuring alignment with company objectives and revenue / pipeline targets
  • Build and lead high-performing field and event marketing teams across multiple regions
  • Create and execute memorable event experiences that effectively showcase our software solutions
  • Develop and maintain scalable processes for event planning, execution, and measurement
  • Collaborate with demand generation, product marketing, and design teams to deliver integrated marketing campaigns
  • Manage vendor relationships and negotiate contracts to ensure optimal resource utilization
  • Drive innovation in event formats and field marketing approaches
  • Track and analyze program performance to optimize ROI
  • Present results and recommendations to executive leadership

Ideal Candidate Qualifications: 

  • 5+ years extensive global experience, especially in managing events and field marketing across diverse regions, with India being a plus
  • 3+ years of people management experience in a global organization
  • Proven track record of executing large-scale B2B events and field marketing programs
  • Experience managing substantial budgets and vendor relationships
  • Experience in the software/tech industry
  • Experience with virtual and hybrid event formats
  • Knowledge of marketing automation platforms
  • Bachelor's degree in Marketing, Business, or related field

Required Skills & Attributes

  • Deep understanding of both traditional and digital-first CS methodologies
  • Strong technical aptitude and ability to understand complex product architectures
  • Excellence in building and leading high-performing teams
  • Outstanding executive level communication and presentation skills
  • Comfort with ambiguity and ability to thrive in a fast-paced environment
  • Passion for innovation and continuous improvement
  • Global mindset with experience managing distributed teams

We offer competitive compensation, excellent benefits, and the opportunity to shape the future of customer success in a rapidly growing organization.

Culture

The foundation of DevRev is its culture -- our commitment to those who are hungry, humble, honest, and who act with heart. Our vision is to help build the earth’s most customer-centric companies. Our mission is to leverage design, data engineering, and machine intelligence to empower engineers to embrace their customers. 

That is DevRev! 

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