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Key Account Manager

2 Months ago • 3 Years + • Marketing

Job Summary

Job Description

The Key Account Manager at Moonbug Entertainment will build and maintain strong relationships with platform partners, marketing teams, and internal stakeholders. Responsibilities include developing and implementing data-driven marketing strategies for Moonbug's linear channels and VOD success across EMEA, APAC, and the Americas. This involves monitoring performance, planning marketing campaigns, creating asset packs, building quarterly marketing plans, and providing support for industry conferences. The ideal candidate will have at least 3 years of experience in broadcast media marketing, a deep understanding of data-centric marketing, strong analytical and technical skills, and the ability to manage diverse stakeholder groups.
Must have:
  • 3+ years in broadcast media marketing (kids focus preferred)
  • Data-driven marketing strategy development
  • Strong analytical & technical skills
  • Stakeholder management & collaboration
  • Quarterly roadmap creation & execution
Perks:
  • Free Private Healthcare
  • Enhanced Maternity & Paternity Leave
  • Matched 5% Pension Scheme
  • Free Yoga/Fitness Classes
  • Free Weekly Lunch
  • Friday Drinks

Job Details

Description

Thank you for considering the Key Account Manager role with Moonbug Entertainment, an award-winning global entertainment company inspiring kids everywhere to laugh, learn and grow.  The company is behind some of the biggest kids’ entertainment brands in the world including CoComelon and Blippi. Moonbug believes every child should have access to our entertaining and enriching content, which is why our shows are available on more than 150 video platforms globally including Netflix, Disney+, BBC iPlayer and YouTube Kids. Moonbug is also a global leader in pre-school music and audio experiences, available on 100+ audio platforms globally. Moonbug brands extend far beyond the screen to include streaming music, toys, games, books, live events, and even theme park exhibits.  

Moonbug is part of Candle Media, an independent, creator-friendly home for cutting-edge, high-quality, category-defining brands and franchises. By bringing together elite talent operating at the intersection of content, community, and commerce, it helps to position leading entertainment businesses for accelerated, sustainable growth in the current market and beyond. 

This role reports onsite in our London office full time. 

📍London, Camden | Office based | Benefits including Free Private Healthcare, Enhanced Maternity and Paternity leave, matched 5% pension scheme, free yoga/fitness wellbeing classes, free weekly lunch and Friday drinks @ 4pm ✨

The Role

Establishing strong relationships with platform partners’, marketing teams and internal stakeholders (eg channel planning team, brand/IP GM’s, marcom, L&M and operation) to develop and implement data-driven marketing strategies for Moonbug Linear Channel’s and VOD success across EMEA, APAC and Americas.

Responsibilities

  • Work closely with platform partners’ teams to monitor Moonbug Linear Channel’s and VOD titles’ performance through regular meetings to identify marketing and partnership opportunities to build and maintain relationships with these key clients.
  • Plan or adapt efficient marketing campaigns for Moonbug Linear Channel and for key VOD clients by ensuring consistency across Moonbug Marcom and brand/IP GM’s communication strategies.
  • Build and distribute seasonal and tent pole asset packs to be shared on a regular basis with key platform partners in a timely manner
  • Build quarterly marketing and communication plans for the Moonbug Linear Channel and key IPs, communicate with platform partners’ teams and measure success on a regular basis.
  • Marketing support for industry conferences and events i.e. MIPCOM, Kidscreen, APOS. Respond and adapt quickly to changes in the industry or market priorities.

Requirements

    • A university degree in business, media, marketing, communications, or a related discipline
    • At least 3 years of experience in broadcast media marketing, preferably with a focus on kids linear channel and/or content.
    • Deep understanding of data centric marketing strategy development, establishing and meeting KPIs and storytelling through data.
    • Strong analytical and technical skills, with a creative mindset
    • Ability to create quarterly roadmaps and deliver upon them
    • Proven ability to manage and influence wide and disparate stakeholder groups, to build relationships and to collaborate with them in order to deliver customer value and business strategy
    • Interest in kids and broadcast media

Interview Process

Application Review

Recruiter Call (30 min)

1st stage interview (30 – 45 min)

2nd stage interview. In office face to face interview + office tour (45 min)

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About The Company

Moonbug is an award-winning global entertainment company inspiring kids everywhere to laugh, learn and grow. The company is behind some of the biggest kids entertainment brands in the world including CoComelon and Blippi. 💫


Moonbug believes every child should have access to our entertaining and educational content, which is why our shows are available on more than 150 platforms globally including Netflix, Disney+, BBC iPlayer and YouTube Kids. The company’s portfolio currently stands at 29 IPs and its content is available in 32 languages (including ASL). 🚀


Moonbug is part of Candle Media, an independent, creator-friendly home for cutting-edge, high-quality, category-defining brands and franchises. By bringing together elite talent operating at the intersection of content, community, and commerce, it helps to position leading entertainment businesses for accelerated, sustainable growth in the current market and beyond. 


Candle is run by its Co-Chairmen and Co-CEOs, leading entertainment executives Kevin Mayer and Tom Staggs, and backed by investment capital from funds managed by Blackstone’s flagship private equity business.

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