Manager, Digital Marketing Brand

4 Days ago • 3-5 Years • Marketing

About the job

Job Description

The Manager, Digital Marketing Brand will manage the development and execution of high-profile, integrated social media campaigns for the STARZ brand and shows. Responsibilities include working with the agency-of-record on publishing calendars, project managing asset requests, providing creative feedback, monitoring social conversations, collaborating with cross-functional teams, managing brand social contributions to marketing materials, assisting with marketing events, managing brand finances, and supporting ad-hoc projects. The role requires strong project management skills, experience in the creative development process, and the ability to handle multiple priorities under tight deadlines.
Must have:
  • 3-5 years' experience in integrated marketing campaigns at a network or studio
  • Familiar with creative and production processes
  • Experience managing high-level executives
  • Project management and cross-functional collaboration
  • Creative feedback and copywriting skills
Good to have:
  • Understanding of brand support for large portfolios
Perks:
  • Full medical, vision, and dental coverage
  • Generous sick days, vacation days, holidays, and Impact Day
  • 401(k) company matching
  • Tuition reimbursement

Job Title:  Manager, Digital Marketing Brand

Department:  Marketing & Publicity
Location: 

Santa Monica, CA, US, 90404

Summary of Position

The Manger, Digital Marketing Brand will manage the development and execution of high profile, integrated social media campaigns for STARZ brand and shows. The Manager will support the Executive Director with project management, agency management, cross-functional planning, creative development, pop culture/event support, and overall platform strategy. 

Responsibilities

  • Work with our agency-of-record to build, maintain and execute monthly publishing calendars
  • Project manage asset requests and deliveries through internal programs and external processes with agencies
  • Provide creative and copy feedback on assets developed for brand handles to ensure voice, tone and visual alignment
  • Monitor social conversation
  • Some light community management and timely publishing 
  • Collaborate with show, corporate communications, media and brand teams on campaign support, including attendance at brainstorms, cross-functional meetings and weekly status calls
  • Manage brand social contributions to marketing decks and presentations
  • Assist with the management of marketing events; providing agency direction, attending when needed to capture and post content
  • Manage brand finance, submitting vendor invoices for payments
  • Route materials for review and approval through proper legal channels
  • Support ad hoc projects, including talent relations

Qualifications and Skills

  • Minimum of 3-5 years' experience at a network or major studio working on the creation and execution of integrated marketing campaigns
  • Must be familiar with the creative development process and production process as a whole
  • Proven success managing and providing support to high-level executive(s)
  • Self-directed, efficient and able to handle multiple tasks and priorities in a professional and confident manner under tight deadlines
  • Display good judgment, tact and ability to maintain confidentiality

Nice to Haves

  • Possess an understanding of how brand supports a large portfolio of titles

About STARZ

STARZ (www.starz.com), a Lionsgate company, is a leading media streaming platform committed to delivering premium content that amplifies narratives by, about and for women and underrepresented audiences. STARZ is home to the highly rated and first-of-its-kind STARZ app that offers the ability to stream or download STARZ premium content, as well as the flagship domestic STARZ® service, including STARZ ENCORE, 17 premium pay TV channels, and the associated on-demand and online services. STARZ is available across digital OTT platforms and multichannel video distributors, including cable operators, satellite television providers, and telecommunications companies. In February 2021, STARZ launched #TakeTheLead, a multi-faceted and innovative inclusion initiative expanding its existing efforts to improve representation on screen, behind the camera and throughout the company.

Our Benefits

  • Full Coverage – Medical, Vision, and Dental
  • Work/Life Balance – generous sick days, vacation days, holidays, and Impact Day
  • 401(k) company matching
  • Tuition Reimbursement (up to graduate degree)

Compensation

$85,000 - $95,000

EEO Statement

Lionsgate is an equal employment opportunity employer. All employees and applicants are evaluated on the basis of their qualifications, consistent with applicable state and federal laws. In addition, Lionsgate will provide reasonable accommodations for qualified individuals with disabilities. Lionsgate will consider for employment qualified applicants with criminal histories in a manner consistent with the requirements of applicable state and federal law.   


Nearest Major Market: Los Angeles

View Full Job Description
$85.0K - $95.0K/yr (Outscal est.)
$90.0K/yr avg.
Santa Monica, California, United States

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