Marketing Data Analyst

The PLUMMY team lives by the spirit of harmony and a burning desire to bring joyful innovations and enjoyable experiences to our players. Our goal is to provide them with comfort, calmness, and sincere fun!

If you're a skilled Marketing Data Analyst ready to join our growing team, let’s connect! In this role, you’ll work closely with our User Acquisition, ASO, and Creative teams to deliver actionable insights, create dashboards, and conduct experiments that shape the success of our mobile F2P project, Star Merge.

Let's merge your talents with our vision and create something truly magical! ⭐

Responsibilities:

• Create dashboards and reports with key performance indicators (KPIs).
• Conduct experiments utilizing relevant approaches (A/B test, causal impact, GeoX, etc.)
• Create and implement an accurate LTV forecasting system.
• Conduct retrospective analyses and present the results in a clear and actionable manner.
• Reconcile data from various analytics sources (MMP, Firebase, SKAdNetwork, App Store Console) to identify discrepancies and ensure accuracy and consistency.
• Deliver timely, high-quality data and insights to the User Acquisition, ASO, and Creative teams to support decision-making.
• Regularly collaborate with teams to understand their needs and ensure access to relevant analytical resources.
• Evaluate the incremental impact of marketing on business performance.

Requirements:

• 3+ years of experience as a marketing data analyst in mobile gaming.
• Practical experience with BI analytical tools.
• Understanding of key product and marketing metrics (e.g., ROI, LTV, ARPU, etc.).
• Familiarity with digital marketing tools like Adjust, AppsFlyer, and the SKAN (SKAdNetwork) framework.
• Knowledge of SQL and familiarity with at least one programming language (Python, R, etc.).
• Skills in conducting Marketing A/B tests and interpreting their results.
• Proficiency in English (at an Upper-Intermediate level).

We offer:

• We can offer full-time contract of employment in Estonia;
• For Chisinau Office employees: full social package, and medical assurance according to IT Park Moldova;
• Competitive salaries, reviewed on a timely basis, or personal achievements and involvement in the project;
• 5 sick days, 28 calendar days of vacation;
• Working in a team of talented and passionate professionals, with the ability for fast growth in professional terms;
• Five days full-time, flexible working hours;
• Possibility to work remotely.