Marketing Data Analyst

3 Months ago • 3 Years + • Data Analyst

Job Summary

Job Description

As a Marketing Data Analyst at PLUMMY, you will collaborate with User Acquisition, ASO, and Creative teams on their mobile F2P game, Star Merge. Responsibilities include creating dashboards and reports using KPIs, conducting experiments (A/B testing, causal impact, GeoX), developing an LTV forecasting system, performing retrospective analyses, reconciling data from various sources (MMP, Firebase, SKAdNetwork, App Store Console), and delivering actionable insights to support decision-making. You will need to evaluate marketing's impact on business performance and collaborate with teams to understand their analytical needs. The role requires strong analytical skills and experience in mobile gaming marketing.
Must have:
  • 3+ years mobile gaming marketing analysis experience
  • BI tool proficiency
  • Understanding of key marketing metrics (ROI, LTV, ARPU)
  • Familiarity with Adjust, AppsFlyer, SKAdNetwork
  • SQL & Python/R skills
  • A/B testing expertise
Perks:
  • Competitive salary
  • Full-time contract in Estonia
  • Full social package & medical assurance (Chisinau)
  • 5 sick days, 28 vacation days
  • Flexible working hours
  • Remote work possibility

Job Details

The PLUMMY team lives by the spirit of harmony and a burning desire to bring joyful innovations and enjoyable experiences to our players. Our goal is to provide them with comfort, calmness, and sincere fun!

If you're a skilled Marketing Data Analyst ready to join our growing team, let’s connect! In this role, you’ll work closely with our User Acquisition, ASO, and Creative teams to deliver actionable insights, create dashboards, and conduct experiments that shape the success of our mobile F2P project, Star Merge.

Let's merge your talents with our vision and create something truly magical! ⭐

Responsibilities:

  • Create dashboards and reports with key performance indicators (KPIs).
  • Conduct experiments utilizing relevant approaches (A/B test, causal impact, GeoX, etc.)
  • Create and implement an accurate LTV forecasting system.
  • Conduct retrospective analyses and present the results in a clear and actionable manner.
  • Reconcile data from various analytics sources (MMP, Firebase, SKAdNetwork, App Store Console) to identify discrepancies and ensure accuracy and consistency.
  • Deliver timely, high-quality data and insights to the User Acquisition, ASO, and Creative teams to support decision-making.
  • Regularly collaborate with teams to understand their needs and ensure access to relevant analytical resources.
  • Evaluate the incremental impact of marketing on business performance.

Requirements:

  • 3+ years of experience as a marketing data analyst in mobile gaming.
  • Practical experience with BI analytical tools.
  • Understanding of key product and marketing metrics (e.g., ROI, LTV, ARPU, etc.).
  • Familiarity with digital marketing tools like Adjust, AppsFlyer, and the SKAN (SKAdNetwork) framework.
  • Knowledge of SQL and familiarity with at least one programming language (Python, R, etc.).
  • Skills in conducting Marketing A/B tests and interpreting their results.
  • Proficiency in English (at an Upper-Intermediate level).

We offer:

  • We can offer full-time contract of employment in Estonia;
  • For Chisinau Office employees: full social package, and medical assurance according to IT Park Moldova;
  • Competitive salaries, reviewed on a timely basis, or personal achievements and involvement in the project;
  • 5 sick days, 28 calendar days of vacation;
  • Working in a team of talented and passionate professionals, with the ability for fast growth in professional terms;
  • Five days full-time, flexible working hours;
  • Possibility to work remotely.

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About The Company

The PLUMMY team lives by the spirit of harmony and a burning desire to bring joyful innovations and enjoyable experiences to our players. Our goal is to provide them with comfort, calmness, and sincere fun!

Tallinn, Harju County, Estonia (Remote)

Tallinn, Harju County, Estonia (Remote)

Tallinn, Harju County, Estonia (Remote)

Chișinău, Chisinau, Moldova (Remote)

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