Marketing Lead CN / 高级营销主管
Job Summary
Job Description
The Marketing Lead CN / 高级营销主管 at Outfit7's Shanghai branch is responsible for developing and overseeing the annual game brand and mobile game product distribution plan, allocating budget and resources to ensure ROI as per HQ guidelines. This role involves leading the execution, rollout, optimization, and analysis of integrated marketing campaigns based on China market insights. The successful candidate will build and manage the China marketing team, covering product marketing (games, content, etc.), user acquisition, brand management, and creative aspects. They will serve as the operational and strategic link between the China office and headquarters, maintaining marketing performance reporting and communication. The role requires strong leadership, organizational, and analytical skills, native Chinese fluency, and strong English proficiency.
Must have:
- Lead diverse teams & execute strategy
- Manage marketing budget & resources
- Develop & implement marketing campaigns
- Analyze data & optimize performance
- Native Chinese & strong English
- Mobile gaming marketing experience
Good to have:
- Casual game marketing experience
- China social media marketing experience
Perks:
- 3-year contract with option to extend
- 24 days paid vacation
- Social insurance & housing provident fund
- Profit sharing scheme
- Work-life balance
- Training & development opportunities
2 skills required
Job Details
In this role you will
岗位职则
- Develop and oversee the annual game brand and mobile game product distribution plan, allocating the budget and other resources to ensure the delivery of ROI as per HQ guidelines.
- Lead the execution, rollout, optimization, and analysis of marketing strategies with integrated marketing campaigns based on our game user insights from the China market.
- Build and Manage the China marketing team (product marketing: games, content, etc., user acquisition, brand management and creatives)
- Act as a direct operational and strategic link between the Outfit7 China office and Outfit7 headquarters, maintain the marketing performance reporting and operational link with the China team and headquarters.
- 制定并监督年度游戏品牌和手游产品发行计划，分配预算和其他资源，确保按照总部指导方针实现投资回报率 (ROI)。
- 根据对中国市场游戏用户的洞察，通过整合营销活动，领导营销策略的执行、上线、优化和分析。
- 组建并管理中国营销团队（产品营销：游戏、内容等、用户获取、品牌管理和创意）
- 作为 Outfit7 中国办事处和 Outfit7 总部之间的直接运营和战略联系纽带，维护营销业绩报告并与中国团队和总部保持运营联系。。
What we’re looking for
要求技能
- Strong leadership abilities, with proven skills in leading diverse teams and executing strategy.
- Excellent organizational skills, with the ability to effectively juggle, multitask, and prioritize tasks and efficiently follow through on deliverables.
- Ability to work collaboratively with teams across the company.
- Good verbal communication and interpersonal skills.
- Excellent data analytical skills.
- Native in the Chinese language and strong English language skills (both written and spoken).
- 具备较强的领导能力，在带领多元化团队和执行战略方面拥有经过证明的技能。
- 出色的组织能力，能够有效处理多项任务，确定各项任务的优先级，并高效完成可交付成果。
- 能够与全公司的团队协同工作。
- 良好的口头沟通和人际交往能力。
- 出色的数据分析能力。
- 母语为中文，具备较强的英语读写与口语能力。
Your experience
经验
- 3-5 years of significant mobile gaming marketing experience, ideally in the casual game category, and China social media content marketing for mobile games experience is a plus.
- Experience leading small- to medium-sized teams of junior and senior people.
- Solid, functional mobile game marketing knowledge, preferably with recent experience in leading a marketing team.
- 拥有 3-5 年资深手游营销经验（最好为休闲游戏类），有中国手游社交媒体内容营销经验者更佳。
- 具备带领中小型团队的经验，其中应包括初级和高级成员。
- 具备扎实的手游营销知识，近期有领导营销团队的经验者优先。
What we offer
福利待遇
- Employment relationship with Outfit7 Network Technology Co., Ltd Shanghai Branch for a fixed term period of three years, with a six-month probationary period and the option to prolong the contract.
- Diverse work with exciting daily challenges, working as part of a team in a fun, relaxed environment.
- Participation in attractive projects.
- Development opportunities through training, seminars, and conferences.
- Choice of sport, fitness, educational, and entertainment activities outside of work.
- Work-life balance.
- 24 days of paid vacation.
- Favorable contribution rates for both social insurance and the Housing Provident Fund, ensuring support for your welfare and housing needs.
- Participation in Outfit7 profit sharing scheme.
- 与奥飞特七网络科技有限公司上海分公司签订为期三年的劳动合同，试用期六个月，三年合同期满后可选择续签无限期延长合同。
- 一个年轻的团队，工作内容多元化，日常带来令人激动的各种挑战，工作环境有趣且轻松。
- 参与有吸引力的项目。
- 培训、论坛以及行业会议等职业发展机会。
- 工作之余提供可选的运动、健身、教育以及娱乐活动。
- 工作生活平衡。
- 24天带薪假期。
- 合理的社保及公积金缴纳比例，确保你的福利与住房需求。
Compensation
薪酬
Compensation will be constructed of a salary and an option to receive performance bonuses
- 薪酬 将制定一套薪酬方案，包括基本工资和参与企业利润分享。
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About The Company
At our core, we create experiences that look, play, and feel good. With over 21 billion game downloads and 100 billion global video views, we love to tap into the lives of billions around the world and offer them pure forms of entertainment.
Filled with creativity, our team of over 400 experts consistently expands our universe of products, topping leaderboards with the exciting adventures of Talking Tom & Friends and pushing boundaries with the heart-rushing action of Mythic Legends.
Together we march forward, challenging ourselves as we go and leading with our very best plays.
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