Marketing Manager - Communications, Media, and KOL Relations - China

3 Weeks ago • 3 Years +
Sign up and Unlock PRO benefits for FREE!

About the job

SummaryBy Outscal

Develop and execute social media and community marketing strategies for thatgamecompany's game brands in China. Manage relationships with media outlets and KOLs, plan creative campaigns, and ensure brand visibility within the player community.

Job Description:
As the Marketing Manager for Communications, Media, and KOL Relations, you will be responsible for developing and executing the social media and community marketing strategies for thatgamecompany's (TGC) game brands in China. You will establish and maintain relationships with media outlets and key opinion leaders (KOLs) to enhance the visibility and influence of TGC's brand in China. You will manage various media channels, plan and execute creative and impactful communications campaigns, and ensure that the brand's voice is widely heard within the player community.

Key Responsibilities:

  • Develop and execute social media, community marketing, and content promotion strategies for TGC game brands in China.

  • Manage and expand relationships with domestic social media platforms, media outlets, and KOLs to ensure brand exposure and engagement across major platforms.

  • Plan and execute creative communications campaigns to enhance TGC's brand visibility and user engagement in China.

  • Analyze campaign effectiveness data, adjusting marketing strategies to improve the impact and efficiency of communications efforts.

  • Coordinate with the global marketing team to ensure localized content aligns with global brand strategies.

  • Develop media relations strategies, organizing press conferences, interviews, and other media events to enhance the brand's presence in mainstream media.

Requirements:

  • At least 3 years of experience in communications, social media marketing, or related fields, with a preference for candidates with gaming industry experience.

  • Familiarity with major social media platforms and community management in China, with a track record of successful social media campaigns.

  • Deep understanding and passion for TGC game brands.

  • Fluent in both Chinese and English, with excellent copywriting and cross-cultural communication skills to work seamlessly with global teams and local media.

  • Strong team collaboration and independent working abilities, with the capacity to respond quickly to challenges in a dynamic environment.

  • Creative thinking with the ability to continually propose new communication and promotional methods.

We look forward to meeting you

About The Company

thatgamecompany designs and develops artistically crafted, broadly accessible video games that push the boundaries of interactive entertainment. We respect our players and want to contribute meaningful, enriching experiences that touch and inspire them.

We seek talent that values integrity and personal growth within an environment of intense collaboration and experimentation.

Our mission - create timeless entertainment that make positive change to the human psyche worldwide.

View All Jobs

Similar Jobs

Team Liquid - Freelance Marketing Manager

California, United States (Remote)

PlayStation Global - Campaign Marketing Manager

England, United Kingdom (Hybrid)

Kwalee - Junior Product Marketing Manager

Karnataka, India (Hybrid)

Kwalee - Junior Product Marketing Manager

England, United Kingdom (Hybrid)

King - Performance Marketing Manager

England, United Kingdom (On-Site)

Ubisoft - Product Marketing Manager

Catalonia, Spain (Hybrid)

blitz app - Senior Influencer Marketing Manager

California, United States (On-Site)

Techland - Channel Marketing Manager

Masovian Voivodeship, Poland (On-Site)

Similar Skill Jobs

Keywords Studios (Player Support) - Finnish Games Linguist

Tokyo, Japan (Hybrid)

Keywords Studios (Player Support) - Polish Games Linguist

Tokyo, Japan (Hybrid)

Trek - Trek University Retail Trainer

Wisconsin, United States (On-Site)

PortalOne, Inc - Freelance Writer - Arcade Show

La Office (On-Site)

Avalanche Studios Group - Lead Narrative Designer

Stockholm County, Sweden (Hybrid)

Avalanche Studios Group - Lead Narrative Designer

Skåne County, Sweden (Hybrid)

Carry1st - CRM Manager

South Africa Nigeria Kenya Ghana Egypt (Remote)

Jobs in Shanghai, Shanghai, China

Unity - Senior Performance Manager

Beijing, China (On-Site)

Electronic Arts - Art Director

Shanghai, China (On-Site)

Tencent - Senior Publishing Producer(MOBA)

Guangdong Province, China (On-Site)

Every matrix - Middle .Net Developer

Hunan, China (On-Site)

Every matrix - Product Owner

Hunan, China (On-Site)

Every matrix - Junior Manual QA Tester

Hunan, China (On-Site)

Ubisoft - (Junior) Technical Artist

Shanghai, China (On-Site)

Electronic Arts - Client Engineer

Shanghai, China (On-Site)

Electronic Arts - Character Artist

Shanghai, China (On-Site)

glorious - Manufacturing Coordinator, China

Guangdong Province, China (On-Site)

Level Up Your Career in Game Development!

Transform Your Passion into Profession with Our Comprehensive Courses for Aspiring Game Developers.

Job Common Plug