Marketing Manager, Platforms and Devices
Job Summary
Job Description
- 6+ years marketing experience
- Fluency in English & German
- Cross-functional project management
- Strong analytical & communication skills
- Develop and implement marketing strategies
- Execute large-scale marketing campaigns
- Go-to-market strategy experience
- Experience in growth, product, brand, social, partner marketing, or research
- Experience with audience segmentation, channel selection, and campaign measurement
4 skills required
Job Details
Minimum qualifications:
- Bachelor's degree or equivalent practical experience.
- 6 years of experience in marketing working across one or more marketing fields (i.e., growth, product marketing, brand marketing, social).
- Experience managing cross-functional or cross-team projects.
- Ability to communicate in English and German fluently, to work with internal and external stakeholders.
Preferred qualifications:
- Experience working in one or more of the following fields: growth, product, brand, social, partner marketing, or research.
- Experience in go-to-market strategy.
- Ability to take initiative, provide breakthrough thinking and strategy, delivering large-scale or multiple projects simultaneously.
- Ability to develop new approaches to marketing challenges.
- Excellent problem solving skills, with the ability to be comfortable with audience segmentation, channel selection and campaign measurement.
- Excellent communication skills, with demonstrated talent at building collaborative partnerships internally and externally and comfortable presenting to executive audiences.
About the job
Whether you're on a consumer product (like Gmail, Search, Maps, Chrome, Android) or a business product (Google Ads, AdSense, Google Marketing Platform, Analytics), you take part in a complete marketing experience as you lead every facet of the product's journey. From determining positioning, naming, competitive analysis, feature prioritization and external communications, you help shape the product and help it grow a consumer base. This means you work with a cross-functional team across Sales, corporate communications, legal, webmasters, product development, engineering and more. In this role, you'll be involved with product marketing strategy from beginning to end.
Know the user. Know the magic. Connect the two. At its core, marketing at Google starts with technology and ends with the user, bringing both together in unconventional ways. Our job is to demonstrate how Google's products solve the world's problems--from the everyday to the epic, from the mundane to the monumental. And we approach marketing in a way that only Google can--changing the game, redefining the medium, making the user the priority, and ultimately, letting the technology speak for itself.
Responsibilities
- Develop and implement locally relevant product marketing strategies for new and existing Google consumer products and offerings.
- Develop and execute innovative, medium to large-scale marketing campaigns across various channels to drive product education, engagement, and adoption.
- Build and manage marketing relationships with brand and distribution partners.
- Leverage in-depth market analyses to identify key trends, customer needs, and the competitive landscape in DACH, translating complex data into actionable insights for informed marketing decisions and providing market context for strategic planning.
- Communicate marketing strategies and campaign results to stakeholders, including Sales, Product, and Leadership teams, and collaborate with cross-functional teams to align marketing efforts with overall business objectives.
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