Marketing Program Manager

Onward Search is a specialized staffing and talent solutions company that helps professionals find top jobs with the nation’s leading brands. We are currently seeking a talented Marketing Program Manager for a position located in Lowell, Massachusetts to join our client’s dynamic team and drive their marketing initiatives forward.

This is an exciting opportunity for a seasoned professional with a passion for B2B marketing and lead generation to manage and execute demand programs that engage customers and drive results. In this role, you’ll be responsible for executing a range of marketing programs such as webinars, emails, content syndication, direct mail, and virtual events. You will also leverage key marketing tools and collaborate across teams to ensure the success of these programs.

Responsibilities:

• Execute a demand program plan for an existing customer base, including but not limited to webinars, emails, content syndication, direct mail, and virtual events.
• Create tasks in SharePoint and Workfront to initiate data work, HTML layout for landing pages, and email blasts.
• Utilize marketing software tools such as Power BI and Microsoft Excel for program evaluation, maintaining data accuracy, and reporting.
• Follow a repeatable process for program development and follow-up; ensure timely and effective communication with lead development reps, demand gen peers, and sales teams.
• Build and maintain positive, collaborative relationships with cross-functional teams including marketing, operations, creative, web, and business development organizations.
• Manage relationships with external vendors to maximize program budgets and optimize ROI.

Qualifications:

• 5+ years of experience in B2B software lead generation (preferred).
• Bachelor’s degree (BA/BS); MBA is a plus.
• Proven experience in lead/demand generation, customer marketing, and customer communications.
• Strong attention to detail and excellent organizational skills.
• Ability to plan and organize requirements of moderate scope and complexity.
• Demonstrated ability to prioritize multiple projects and programs effectively.
• Excellent written communication skills are a must.
• Proven track record of achieving measurable goals in a highly automated marketing environment.
• Strong metrics orientation with a focus on performance and results.
• Understanding of positioning principles and marketing methodologies.
• Experience using systems such as Salesforce and Eloqua is a plus.
• Strong interpersonal skills and the ability to work collaboratively across teams.
• Operates with integrity and professionalism without compromise.

Perks & Benefits:

• Competitive salary and benefits package.
• Opportunity to work with leading brands and cutting-edge marketing technologies.
• A collaborative, innovative work environment that fosters professional growth and development.
• [Insert additional benefits or perks specific to the company.]

If you’re an experienced Marketing professional who thrives in a fast-paced, results-driven environment and you meet the qualifications outlined above, we encourage you to apply today!

Employer Details:

• Onward Search is an equal opportunity employer, dedicated to a policy of non-discrimination in an employment with regard to race, color, religion, gender, sexual orientation, national origin, age, disability, genetic information, veteran status or any other classification protected by federal, state and local laws and ordinances. Candidates must be at least 18 years old to be considered for employment. EOE/M/F/D/V/SO.
• In compliance with federal law, all persons hired will be required to verify identity and eligibility to work in the United States and to complete the required employment eligibility verification document form upon hire.
• Onward Search is unable to support 1099 / Corp-to-Corp or Independent Contractor arrangements at this time. All freelancers will be paid as W2 employees.
• Onward Search offers medical, dental, vision benefits, as well as a 401k program, for all eligible full time temporary assignments.
• Onward Search is a drug-free workplace.
• Onward Search is a nationwide staffing agency and talent solutions provider specializing in creative, marketing and technology. Our clients are continuously turning to us to fill their open positions. Therefore, there is no application deadline for this position, as we are seeking candidates for this type of role across all our clients on an ongoing basis.