Director of Growth - Digital Gaming

CREATIVITY IS OUR SUPERPOWER. It’s our heritage and it’s also our future. Because we don’t just make toys. We create innovative products and experiences that inspire fans, entertain audiences and develop children through play. Mattel is at its best when every member of our team feels respected, included, and heard—when everyone can show up as themselves and do their best work every day. We value and share an infinite range of ideas and voices that evolve and broaden our perspectives with a reach that extends into all our brands, partners, and suppliers.

The Opportunity: 

Mattel Game Studio is seeking an experienced Director of Growth to build and operate a dynamic, data-driven performance marketing team supporting multiple new titles across game genres. This role will spend a majority of their time developing and executing strategies that support Mattel Game Studio’s audience growth, such as go-to-market strategies for new games, re-engagement campaigns for lapsed users and advanced creative optimization plans. This role requires unique leadership skills that combine deep mobile product marketing expertise with User Acquisition, Creative, Ad Media, ASO, and Performance Measurement knowledge. Additionally, the ideal candidate has prior experience marketing top tier IP and is familiar with the unique opportunity it affords.

What Your Impact Will Be: 

• Foster a collaborative, creative, and continuously improving environment within the performance marketing team, and represent the team in high-level meetings to convey their strategies, achievements, and resource needs.
• Set clear objectives across the entire marketing funnel, from broad-reaching advertising initiatives to specific user acquisition campaigns.
• Coordinate data-driven marketing strategies with financial objectives, product development timelines, and audience insights to craft effective go-to-market plans and scale projects post-launch.
• Administer the global marketing budget, optimizing resource allocation to ensure scalable product growth while implementing comprehensive Return on Ad Spend (ROAS) measurements to ensure profitability.
• Offer strategic insights and direction to the team, shaping product marketing decisions with your unique perspective by combining key knowledge and user acquisition expertise.
• Take ownership of relationships with major advertising platforms to enhance Mattel Game Studios' influence and reputation within the industry, constantly working to locate, negotiate, and develop creative and innovative solutions for user acquisition.
• Work closely with the Analytics team to convert performance data into actionable insights, using A/B and multivariate testing to refine marketing strategies and enhance business outcomes.
• Relay insights from advertising creatives back to the Game Design and Production teams, establishing a feedback loop that highlights and enhances impactful game features.
• Build strong connections with leaders from various departments, including Franchise and Brand teams, to create integrated marketing campaigns that leverage Mattel’s global presence.

What We’re Looking For: 

• Proven experience in developing and executing Go-to-Market strategies for successful mobile game launches.
• 10+ years of leadership experience in mobile performance marketing for successful mobile games.
• 5+ years of experience leading a large, diverse, and inclusive team of product marketers.
• 5+ years of experience working collaboratively with teams across product, marketing, brand, analytics, and finance.
• Demonstrated success in managing multi-million dollar, global marketing budgets, covering both top of funnel and performance marketing with comprehensive funnel measurement.
• Experience supporting game development at all stages, from new game concepts to worldwide launches and mature live services.
• A track record of consistently delivering improvements in mobile campaigns for live games with a global audience.
• Strong proficiency with Mobile Measurement Partners (e.g., AppsFlyer, Adjust, Singular) and performance marketing channels (e.g., Facebook Ads, Google Ads).
• Solid understanding of funnel conversion metrics, retention rates, and Lifetime Value (LTV) predictions.
• Ability to analyze data, move quickly, and continuously experiment to enhance metrics.
• Skilled at collaborating with and influencing others without direct authority, leading discussions to drive business outcomes.
• Capable of communicating effectively at all levels within an organization, including with executive management.
• Bachelor’s or Master’s degree, preferably in Economics, Mathematics, Marketing, Finance, Business Administration, or a related field.

The annual base salary range for this position is between $156,000 and $234,000.
**This range is indicative of projected hiring range, however annual base salary will be determined based on a candidate’s work location, skills and experience.

Don’t meet every single requirement? At Mattel we are dedicated to building a diverse and inclusive workplace, so if you’re excited about this role but your past experience doesn’t align perfectly with every qualification in the job description, we encourage you to apply anyway. You may be just the right candidate for this or other roles.

How We Work:

We are a purpose driven company aiming to empower generations to explore the wonder of childhood and reach their full potential. We live up to our purpose employing the following behaviors:

• We collaborate: Being a part of Mattel means being part of one team with shared values and common goals. Every person counts and working closely together always brings better results. Partnership is our process and our collective capabilities is our superpower.
• We innovate: At Mattel we always aim to find new and better ways to create innovative products and experiences. No matter where you work in the organization, you can always make a difference and have real impact. We welcome new ideas and value new initiatives that challenge conventional thinking.
• We execute: We are a performance-driven company. We strive for excellence and are focused on pursuing best-in-class outcomes. We believe in accountability and ownership and know that our people are at their best when they are empowered to create and deliver results.

Our Approach to Flexible Work:

We embrace a flexible work model designed to empower a culture of growth, optimism, and wellbeing, where every employee can reach their full potential. Combining purposeful in-person collaboration with flexibility, our focus is to optimize performance and drive connection for moments that matter.

Who We Are:

Mattel is a leading global toy and family entertainment company and owner of one of the most iconic brand portfolios in the world. We engage consumers and fans through our franchise brands, including Barbie, Hot Wheels, Fisher-Price, American Girl, Thomas & Friends, UNO, Masters of the Universe, Matchbox, Monster High, MEGA and Polly Pocket, as well as other popular properties that we own or license in partnership with global entertainment companies. Our offerings include toys, content, consumer products, digital and live experiences. Our products are sold in more than 195 countries in collaboration with the world’s leading retail and ecommerce companies.

Mattel is recognized as a Great Place to Work™ and as one of Fast Company’s Best Workplaces for Innovators in 2022.

Visit us at https://jobs.mattel.com/ and www.instagram.com/MattelCareers.

Mattel is an Affirmative Action/Equal Opportunity Employer where we want you to bring your authentic self to work every day. We welcome all job seekers including minorities, females, veterans, military spouses, individuals with disabilities, and those of all sexual orientations and gender identities.

Pursuant to the Los Angeles Fair Chance Ordinance and the California Fair Chance Act, qualified applicants with arrest or conviction records will be considered for employment.

Videos to watch:
The Culture at Mattel
Mattel Investor Highlights