About the Role:
As a Field Marketing manager, you will be responsible for planning and organizing key events from start to finish so as to enable marketing leads/ funnel.
What will you do:
- Prepare end to end plan for events in consultation with Marketing and Sales teams including ROI from events
- Identify relevant industry events for CleverTap to attend in order to create brand visibility
- Negotiating with the vendors and get exclusive positioning for CleverTap in events like global trade shows, virtual summits, thought leadership programs to create brand awareness
- Identifying target audience inline with CleverTap product marketing audience to increase funnel for the Sales and Partnership team
- Running standalone CleverTap summits like CXO meet-ups, leadership programmes etc to increase funnel growth
- Own annual event marketing strategy for targeted region to ensure execution and measurement
- Liaise with Sales to understand their requirements from events, and plan accordingly
What we are looking for?
Must have:
- 6 years of experience in Field marketing with atleast 2+ years of experience in B2B SaaS.
- Experience in planning and executing events with demonstrated success in driving net new pipeline.
- Experience of working with the content and product marketing teams to create event content, collaterals, booths, etc.
- Experience in efficiently managing budgets effectively to deliver event ROI.
- Demonstrated experience in assessing, negotiating, and working with agencies.
- Working Knowledge of HubSpot, Salesforce and Email Marketing tools.
Good to have:
- MBA in Marketing.
- Experience in digital and customer marketing.
Measures of Success:
- #MQL / SQL Leads
- # of events, mixers, meetups per quarter
- # of registration/ participation
- Brand Visibility - Share of Voice
- Event budget adherence
Key Competencies:
- Functional: Client Management, Vendor Management, Collaboration with different functions, Social marketing skills
- Behavioral: Team player, communication, social etiquettes, attention to detail
Who you will report to: Director - Field Marketing
Why join us?
- Be a part of a global growth stage startup
- Work in a fast-paced, dynamic environment where your contribution matters
- You are passionate about technology and its impact on the high growth mobile technology space
- Innovate at scale, with learning opportunities
About CleverTap:
CleverTap is the all-in-one engagement platform that helps brands unlock limitless customer lifetime value by helping them create personalized experiences to retain their most valuable customers. The platform empowers businesses to orchestrate experiences for individuals across their lifecycles and design personalized journeys that span a lifetime. It offers analytics that encompasses every aspect of the lifecycle, enabling businesses to measure and optimize each experience in real-time. Its unique AI capability is insightful, empathetic, and prescriptive, facilitating smarter and faster decisions. The all-in-one platform unifies experiences from every touchpoint, paving the way for a new era of customer engagement.
The platform is powered by TesseractDB™ – the world’s first purpose-built database for customer engagement, offering both speed and economies of scale.
CleverTap is trusted by 2000 customers, including Electronic Arts, TiltingPoint, Gamebasics, Big Fish, MobilityWare, TED, English Premier League, TD Bank, Carousell, AirAsia, Papa John’s, and Tesco.
Backed by leading investors such as Peak XV Partners, Tiger Global, Accel, CDPQ, and 360 One, the company is headquartered in San Francisco, California, with presence in New York, São Paulo, Bogota, London, Amsterdam, Sofia, Dubai, Mumbai, Bangalore, Delhi, Singapore, Jakarta, and Ho Chi Minh.
If you think you’d be a good fit for this role, we’d love for you to apply!
CleverTap is dedicated to establishing an inclusive culture that welcomes individuals from diverse backgrounds, encouraging them to contribute their unique perspectives to our workplace.
We are committed to cultivating an empowering environment, enabling each of us to reach the peak of our professional careers.
We're excited to showcase what we have to offer!
