Media Effectiveness Specialist
Job Summary
Job Description
- Bachelor's degree or equivalent experience
- 3+ years in digital advertising/marketing
- 2+ years in Marketing Mix Modeling
- Run media effectiveness studies
- Develop training and best practices
- Partner with product and go-to-market teams
- Experience with attribution, brand measurement, and incrementality testing
- Understanding of statistics applied to marketing
2 skills required
Job Details
Minimum qualifications:
- Bachelor's degree or equivalent practical experience.
- 3 years of experience in digital advertising, consultative sales, business development, or digital marketing, or 4 years of experience with an advanced degree.
- 2 years of experience working on Marketing Mix Modeling topics.
Preferred qualifications:
- Experience running Marketing Mix Modeling analyses and projects.
- Experience with other media effectiveness research methodologies, such as attribution, brand measurement and incrementality testing.
- Understanding of statistics and its application to marketing.
About the job
Businesses that partner with Google come in all shapes, sizes and market caps, and no one Google advertising solution works for all. Your knowledge of online media combined with your communication skills and analytical abilities shapes how new and existing businesses grow. Using your relationship-building skills, you provide Google-caliber client service, research and market analysis. You anticipate how decisions are made, persistently explore and uncover the business needs of Google's key clients and understand how our range of product offerings can grow their business. Working with them, you set the goal and the strategy for how their advertising can reach thousands of users.
As Media Effectiveness Specialist at Google Northern Europe you will be a key driver of business growth by ensuring Google Media is accurately valued. You will be at the forefront of an evolving landscape with exciting product developments, solving the deepest challenges and sharing your insights with the wider advertiser ecosystem. Whilst doing so, you will be working alongside a team of industry leading experts and thought leaders.
Our Large Customer Sales teams partner closely with many of the world’s biggest advertisers and agencies to develop digital solutions that build businesses and brands. We enjoy a bird’s eye view on the massive transformation occurring as advertising shifts to mobile and online platforms. We're uniquely situated to help shape how companies grow their businesses in the digital age. We advise clients on Google's broad range of products across search, video and mobile to help them connect instantly and seamlessly with their audiences.
Responsibilities
- Run media effectiveness studies to deliver transformational customer work on Google’s largest customers, help grow their media investments across search, display, video, and app.
- Develop the ecosystem by hosting external trainings, events and publications in selected areas, e.g., holistic approaches to media effectiveness measurement that merge several methodologies and, your core expertise, and be an expert and represent Google's perspective on Marketing Mix Modeling (MMM) to Google's largest clients.
- Develop best practices for experimentation and trainings for sellers on priority areas with the goal to create structural capital and ensure accessibility of experiments.
- Ensure all customers of Google have media effectiveness approaches that reflect best practices. Create holistic, innovative measurement plans aligned to client business objectives.
- Partner with Product and Go-to-Market teams to provide market insights, develop business cases for feature requests, and influence product prioritization.
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About The Company
A problem isn't truly solved until it's solved for all. Googlers build products that help create opportunities for everyone, whether down the street or across the globe. Bring your insight, imagination and a healthy disregard for the impossible. Bring everything that makes you unique. Together, we can build for everyone.
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