Outscal Logooutscal logo

Media Planning Lead

11 Hours ago • 7 Years + • Social Media

Job Summary

Job Description

Overwolf seeks a Media Planning Lead to develop and manage strategic media planning initiatives, including rate cards, ad product go-to-market strategies, packaging, and commercialization. This role requires collaboration across teams to ensure impactful market positioning and revenue optimization. Responsibilities include managing P&L, leveraging audience insights (GAM, GWI, Comscore), crafting compelling RFP responses, and maintaining internal knowledge resources. The ideal candidate possesses 7+ years of experience in media planning or digital advertising and strong skills in media pricing, packaging, and strategy, along with excellent communication and data analysis capabilities.
Must have:
  • 7+ years in media planning/digital advertising
  • Develop and optimize ad products & packages
  • Manage rate cards and pricing strategies
  • Lead strategic media planning and RFP responses
  • Leverage audience insights (GAM, GWI, Comscore)
  • Excellent communication & market positioning skills

Job Details

Description

We’re on the hunt for a legendary Media Planning Lead to join our growing team and take Overwolf’s media planning and packaging to the next level.

In this role, you will develop and manage strategic media planning initiatives, rate cards, ad product go-to-market strategies, packaging, and commercialization efforts that strengthen our media offerings. You will collaborate cross-functionally to ensure our products stand out in the market with distinctiveness, feasibility, and effectiveness.

Beyond strategy, you will play a key role in revenue optimization, audience insights, and RFP responses. If data flows through your veins and strategic innovation haunts your sleep at night, this is your chance to make an impact.

Responsibilities

  • Develop and optimize ad products by creating and refining advertising packages that align with market needs and competitive positioning
  • Manage rate cards and pricing strategies to maximize revenue and maintain profitability across all media offerings
  • Lead strategic media planning and RFP responses to ensure compelling, data-driven proposals that align with client objectives
  • Oversee P&L and margin management by optimizing pricing, packaging, and performance to achieve target margins
  • Leverage audience insights and business intelligence using platforms like GAM, GWI, and Comscore to enhance targeting capabilities and improve ad effectiveness
  • Define and articulate Overwolf’s unique value proposition for internal teams and external stakeholders, ensuring clear and impactful market positioning
  • Develop and maintain internal knowledge resources to support the sales team and advertising operations with up-to-date industry insights and best practices
  • Tame and nurture our vast array of mythical beasts, ensuring their hunger for flesh is always sated


Requirements

  • 7+ years in media planning or digital advertising
  • Ability to craft impactful media plans and RFP responses
  • Strong knowledge of media pricing, packaging, and strategy
  • Excellent communication and market positioning skills
  • Skilled in GAM, GWI, Comscore, and data analysis
  • Comfortable working in a fast-paced, global environment
  • Lightning-fast reflexes and expert-level dodging skills


Similar Jobs

NVIDIA - Senior System Product Engineer

NVIDIA

Yokne'am Illit, North District, Israel (On-Site)
2 Months ago
Ness Digital - Senior Salesforce Consultant - German Speaker

Ness Digital

Timișoara, Timiș, Romania (Remote)
6 Days ago
Onward Search - IT Service Delivery Manager

Onward Search

Newtown, Pennsylvania, United States (Remote)
1 Day ago
Bragg - Director of Sales

Bragg

Sliema, Malta (Hybrid)
2 Months ago
Zones - Services Solutions Architect, Cloud

Zones

United States (Remote)
3 Months ago
Lionsgate Games - Manager, Social Media Marketing

Lionsgate Games

Santa Monica, California, United States (On-Site)
1 Month ago
VX Media - Social Media Intern

VX Media

New York, New York, United States (On-Site)
12 Hours ago
PAPAYA - Community Manager

PAPAYA

Tel Aviv-Yafo, Tel Aviv District, Israel (On-Site)
11 Hours ago
Sportskeeda - Social Media Manager - Tennis

Sportskeeda

India (Remote)
2 Months ago
Thunderful Games - Social Media Manager

Thunderful Games

Gothenburg, Västra Götaland County, Sweden (Hybrid)
11 Hours ago

Get notifed when new similar jobs are uploaded

Similar Skill Jobs

ByteDance - Senior Software Engineer, Distributed Storage System

ByteDance

Seattle, Washington, United States (On-Site)
1 Day ago
Amanotes - Senior Data Engineer

Amanotes

Ho Chi Minh City, Ho Chi Minh City, Vietnam (On-Site)
3 Weeks ago
Tencent - Technical Lead, Game Marketing Technology - SaaS Platform

Tencent

Palo Alto, California, United States (On-Site)
5 Months ago
Riot Games - Manager, Service Reliability Analyst - Live Operations

Riot Games

Los Angeles, California, United States (On-Site)
1 Month ago
PwC - Senior Associate -ETL Testing_D&A_Advisory_Kolkata

PwC

Kolkata, West Bengal, India (On-Site)
5 Months ago
NVIDIA - AI Algorithms Software Engineer (RDSS Intern)

NVIDIA

Taipei City, Taiwan (On-Site)
1 Month ago
Aristocrat Gaming - Product Marketing Manager Lead

Aristocrat Gaming

London, England, United Kingdom (Hybrid)
3 Weeks ago
DraftKings - Senior Analyst, Marketing Analytics

DraftKings

Boston, Massachusetts, United States (On-Site)
1 Week ago
InMobiInMobi - Lead - Revenue Strategy

InMobiInMobi

Bengaluru, Karnataka, India (On-Site)
1 Month ago
prizepicks - Data Science Internship

prizepicks

(Remote)
6 Days ago

Get notifed when new similar jobs are uploaded

Jobs in undefined

Looks like we're out of matches

Set up an alert and we'll send you similar jobs the moment they appear!

Social Media Jobs

Onward Search - Community Manager, Social Media

Onward Search

New York, New York, United States (Remote)
21 Hours ago
The Walt Disney Company - Photo Editor, Digital/Social

The Walt Disney Company

Washington, District Of Columbia, United States (Hybrid)
20 Hours ago
Netflix - Manager, Communications - Japan

Netflix

Tokyo, Japan (On-Site)
1 Month ago
CloudHire - Senior Content Strategist (Americas)

CloudHire

Delhi, India (Remote)
1 Week ago
The Walt Disney Company - Intern, Digital & Social Media Marketing, Disney+ & Studios

The Walt Disney Company

Singapore, Singapore (On-Site)
20 Hours ago
Ubisoft - Media Assistant - Internship

Ubisoft

Paris, Île-de-France, France (On-Site)
4 Hours ago
WongDoody - Account Manager - Retail & CPG Vertical

WongDoody

Berlin, Berlin, Germany (Hybrid)
2 Months ago
GIGL Summaries   - Social Media Manager

GIGL Summaries

Punjab, India (On-Site)
5 Months ago
Corsair - Social Media Manager

Corsair

Miami, Florida, United States (On-Site)
1 Day ago
Nintendo - Social Media & Content Creation Intern

Nintendo

Nieuwegein, Utrecht, Netherlands (On-Site)
4 Months ago

Get notifed when new similar jobs are uploaded

About The Company

We empower them to build, grow, and monetize in-game apps and mods. Built for creators by creators, Overwolf is uniting the in-game creator community. Our mission is to make sure that creators have everything they need to make a living doing what they love: developing awesome gaming experiences, enjoyed by both gamers and game developers.

 

Tel Aviv-Yafo, Tel Aviv District, Israel (On-Site)

Tel Aviv-Yafo, Tel Aviv District, Israel (On-Site)

New York, New York, United States (On-Site)

Tel Aviv-Yafo, Tel Aviv District, Israel (On-Site)

Tel Aviv-Yafo, Tel Aviv District, Israel (On-Site)

Tel Aviv-Yafo, Tel Aviv District, Israel (On-Site)

Nottingham, England, United Kingdom (On-Site)

Tel Aviv-Yafo, Tel Aviv District, Israel (On-Site)

Tel Aviv-Yafo, Tel Aviv District, Israel (On-Site)

View All Jobs

Get notified when new jobs are added by Overwolf

Level Up Your Career in Game Development!

Transform Your Passion into Profession with Our Comprehensive Courses for Aspiring Game Developers.

Job Common Plug