[ WHO WE ARE ]
Based out of South Korea, KRAFTON, Inc. is committed to discovering and globally publishing games that deliver a uniquely fun experience with global production studios known for distinctive creatives. Founded in 2007, KRAFTON consists of PUBG STUDIOS, Bluehole Studio, RisingWings, Striking Distance Studios, Dreamotion, Unknown Worlds, 5minlab, Neon Giant, KRAFTON Montréal Studio and ReLU Games, each trying to innovate the enjoyment of games through continuously embracing challenges and new technologies, expanding our platforms and services to win the hearts of more fans.
KRAFTON India has established itself as a trailblazer in the gaming industry, driven by its unwavering commitment to delivering distinctive and enjoyable gaming experiences. At the heart of KRAFTON India's success lies a deep understanding of the Indian gaming community.
The company takes immense pride in its premier entertainment properties that include highly popular titles like BATTLEGROUNDS MOBILE INDIA (BGMI), Road To Valor: Empires, Defense Derby, New State Mobile. These games have not only captured the hearts of Indian players but have also played a pivotal role in fostering a thriving e-sports ecosystem in the country.
With a focus on India, KRAFTON is dedicated to nurturing the gaming and start-up ecosystem. In line with this commitment, KRAFTON initiated the KRAFTON India Gaming Incubator (KIGI) in October 2023. KIGI aims to support 6-10 teams annually with program durations ranging from six months to one year. Additionally, KRAFTON India has invested over $150 million in the Indian market in the past two years and has committed an additional $150 million to the Indian start-up ecosystem over the next three years.
Role Overview:
We are seeking for a talented and dynamic PR Team Member with 3-5 years of experience to join our Public Relations team. The ideal candidate should have a proven track record in PR with the ability to craft compelling narratives that resonate with diverse audiences. This role involves managing media relations, facilitating inter-team integration, creating strategic communication plans, and enhancing KRAFTON India’s brand image. A passion for gaming is essential, and relevant work experience will be an advantage.
Key Responsibilities:
- Media Relations: Develop and maintain strong relationships with key media outlets, journalists, and influencers. Proactively pitch stories and manage media inquiries.
- Press Materials: Write, edit, and distribute press releases, media kits, and other PR materials. Ensure all content is accurate, engaging, and aligned with KRAFTON’s brand voice
- Event Coordination: Plan and execute events such as Esports championship, press conferences, media briefings, and product launches. Coordinate logistics and manage event-related communications
- Strategic Planning: Assist in developing and implementing PR strategies that support KRAFTON India’s business objectives. Monitor industry trends and adjust strategies as needed.
- Incident Management: Support incident communication efforts by preparing responses, and managing information flow.
- Agency Integration: Manage and align with PR agency to drive deliverables
- Employer Branding: Executing strategic initiatives to enhance the company's reputation as an employer of choice, managing internal and external communications to promote a positive workplace culture, and collaborating with internal teams to align branding efforts
- Analytics and Reporting: Track and analyse PR campaign performance. Provide regular reports on media coverage, PR metrics, and campaign effectiveness.
Qualifications:
- Bachelor’s degree in communications, Journalism, Marketing, or a related field.
- 4-7 years of experience in public relations, preferably within the gaming or technology industry.
Skillsets:
- Strong writing and editing skills, with the ability to craft compelling and clear narratives.
- Excellent interpersonal and communication skills. Ability to build and maintain relationships with media and internal stakeholders
- Experience in planning and executing PR events.
- Proficiency in social media platforms (especially LinkedIn) and digital communication tools
- Ability to work in a fast-paced environment, manage multiple projects simultaneously, and meet tight deadlines
- Strong analytical skills and attention to detail
- Passion for gaming and understanding of the gaming industry.
