Sales & Digital Specialist

3 Months ago • 3 Years + • Marketing • $81,100 PA - $104,800 PA

Job Summary

Job Description

The Sales and Digital Specialist supports multiple verticals within the Sales and Digital Department. Responsibilities include managing relationships with fitness applications (Peloton, Supernatural, etc.), identifying creative marketing opportunities, analyzing campaign results, managing internally built pivot pages and Wikipedia updates, handling UGC library requests and lyric delivery to DSPs, and developing innovative marketing strategies for voice assistants (Alexa, Google, Siri). The role also involves liaison with select digital accounts, facilitating podcast delivery, and creating social and digital marketing for podcast support. The ideal candidate will have 3+ years of experience in the music industry or a related field, experience with 3rd party partners, and familiarity with smart speakers and devices.
Must have:
  • 3+ years music industry experience
  • Experience with 3rd party partners
  • Smart speaker familiarity
  • Excellent communication skills
  • Attention to detail
  • Proficiency in Microsoft programs
Good to have:
  • Bachelor's Degree

Job Details

Job Summary:

About the Department/Group:

The Disney Music Group (DMG) is the music hub for The Walt Disney Company, encompassing all aspects of music commercialization and marketing: recorded music (Walt Disney Records and Hollywood Records), Disney Music Publishing, and Disney Concerts. DMG distributes music both physically and digitally and also licenses music throughout the world in various forms of media including television, print, gaming, and consumer products.

Job Summary:

The Sales and Digital Specialist focuses on and supports multiple verticals within the Sales and Digital Department. This includes guiding DMG’s efforts in opportunities with voice technology and marketing for smart speakers, handling the editorial placement of music on fitness applications and being the liaison with select digital accounts. They are responsible for the delivery of podcasts produced by DMG to podcast platforms via the corporate distribution agreement, ensuring accurate lyric delivery to DSPs, facilitating UGC sound delivery and claiming, oversight for pertinent Wiki pages, as well as managing pivot pages and QR Codes as needed.

Responsibilities and duties:

Fitness Account Liaison

  • Run point on DMG's relationships with various fitness applications, including Peloton, Supernatural, Medrhythms, and more.

  • Identify ways to creatively support DMG releases with fitness partners. Consider the uniqueness and demographics of each platform to best attain pertinent opportunities. This includes but is not limited to, soliciting support around tentpole anniversaries, major film & TV releases, and artist priorities.

  • Liaise with internal team members to secure approvals for all branded efforts.

  • Analyze and evangelize the results of campaigns once they have concluded. Use this information to aid in future planning.

Digital Marketing Initiatives

  • Internally Built Pivot Pages

  • Wikipedia Page Update

  • UGC Library Requests and Claiming

  • Lyric Delivery

Voice and Smart Speaker Development

(Voice = the process of asking digital assistants for results. Ex: Alexa, Play Let it Go)

(Smart Speakers = devices that answer to voice calls to action. Alexa, Hey Google, Siri, etc.)

  • Constantly have a finger on the pulse as it pertains to the latest voice assistant technology (Siri, Alexa, Google).

  • Brainstorm, present, and execute innovative and creative ways to market DMG’s releases using a voice call to action (e.g. social asset ideas, advertising ideas)

  • Ensure an efficient workflow is in place for executing creative initiatives to support projects in a timely manner

  • Regularly analyze DMG’s voice data to see where we might be able to lean in and incrementally increase streaming consumption through voice requests and measured results

Point Person for Select Digital Accounts

  • Liaise with select digital partners to market Disney releases for consumption on their platforms.

  • Develop and grow new opportunities with burgeoning new offerings.

Podcast Delivery

  • Facilitate with internal DMG teams developing podcasts to see that pertinent materials are delivered through the podcast supply chain with TWDC Platform Distribution Ops.

  • Work with internal teams to create and execute social and digital marketing for podcast support.

  • Regularly measure and share results on podcast listening.

Required Qualifications & Skills

Required:

  • 3+ years of experience in the music industry or similar in the area of technology and/or digital marketing & development.

  • Experience with working with 3rd party partners

  • Experience and familiarity with smart speakers and devices.

  • Insatiable curiosity

  • Ability to multi-task

  • Attention to detail

  • Passion for music

  • Excellent communication, organization, and follow-through skills

  • Ability to learn proprietary software as needed

  • Must have experience with Outlook and Microsoft programs

Preferred:

  • Bachelor’s Degree

This position is 4 days a week in our Burbank office.


The hiring range for this position in Burbank, California is $81,100.00 to $104,800.00 per year based on a 40-hour work week. The amount of hours scheduled per week may vary based on business needs. The base pay actually offered will take into account internal equity and also may vary depending on the candidate’s geographic region, job-related knowledge, skills, and experience among other factors. A bonus and/or long-term incentive units may be provided as part of the compensation package, in addition to the full range of medical, financial, and/or other benefits, dependent on the level and position offered.

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About The Company

From classic animated features and exhilarating theme park attractions to cutting edge sports coverage, and the hottest shows on television, The Walt Disney Company has been making magic since 1923, creating unforgettable stories that connect with audiences around the world. And we’re just getting started!

The key to our success…. The Cast, Crew, Imagineers and Employees who honor Disney’s rich legacy by stretching the bounds of imagination to create the never-before-seen, bringing unparalleled entertainment experiences to people of all ages. Begin a career that delivers unparalleled creative content and experiences to audiences around the world and just imagine the stories you could be part of…

What is #LifeAtDisney like? It’s a series of magical moments with cast members and employees developing and telling our stories in the most innovative ways. Whether it’s a day spent as a Disney VoluntEAR, or celebrating the release of a new interactive experience, retail product or movie, our days are filled with the knowledge that we are creating entertainment experiences the whole family can enjoy. Follow @DisneyCareers on Facebook, Twitter and Instagram for a peek behind-the-curtain, and discover how you could connect to a world of stories with Disney!

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