Sr. Brand Manager

Location: Beverly Hills, CAEmployment Type: Full-TimeCompany: Snail Games USA

Salary: $115,000-$130,000

About Snail Games USA

Snail Games USA, a subsidiary of Snail, Inc., is a pioneering video game developer and publisher known for delivering innovative and immersive gaming experiences. With a diverse portfolio of titles spanning MMORPGs, survival adventures, and action-packed games, we are dedicated to captivating players worldwide and fostering vibrant gaming communities.

Job Overview

We are seeking a passionate and strategic Sr. Brand Manager to lead the development and execution of brand strategies for our key titles. Reporting to the Sr. Director of Marketing, you will shape the brand identity, drive player engagement, and ensure our games resonate with global audiences. You will collaborate with cross-functional teams, including game development, marketing, community, and publishing, to deliver cohesive and impactful brand experiences.

Key Responsibilities

• Brand Strategy Development: Create and implement comprehensive brand strategies for assigned game titles, aligning with Snail Games’ vision and business objectives.

• Market Positioning: Conduct market research and competitive analysis to position our games effectively within the gaming industry.

• Campaign Management: Partner with marketing and creative teams to develop engaging campaigns, including trailers, social media content, and promotional events.

• Community Engagement: Collaborate with community managers to build strong player relationships, using feedback to refine brand messaging and initiatives.

• Cross-Functional Collaboration: Work with game designers, product managers, and publishing teams to ensure brand consistency across all touchpoints, from in-game assets to global launches.

• Performance Analysis: Track and analyze brand performance metrics, providing actionable insights to optimize campaigns and boost player retention.

• Event Representation: Represent the brand at industry events, conventions, and media opportunities to enhance Snail Games’ presence and connect with players.

Qualifications

• Experience: 5+ years of brand management or marketing experience in the video game industry or a related entertainment field (e.g., at companies like Riot Games, Activision Blizzard, or EA).

• Industry Knowledge: Deep understanding of gaming culture, trends, and player behavior across PC, console, and mobile platforms.

• Strategic Thinking: Proven ability to develop and execute brand strategies that drive engagement and revenue.

• Communication Skills: Exceptional written and verbal communication skills, with experience crafting compelling narratives for diverse audiences.

• Collaboration: Strong interpersonal skills and a track record of working effectively with cross-functional teams.

• Analytical Mindset: Proficiency in analyzing market data, player feedback, and campaign performance to inform decision-making.

• Passion for Gaming: A genuine passion for video games and a desire to create memorable experiences for players.

Preferred Qualifications

• Experience managing brands for MMORPGs, survival games, or live-service titles.

• Familiarity with global markets and localization strategies, particularly in Asia and North America.

• Knowledge of digital marketing tools and platforms (e.g., Google Analytics, social media advertising).

Why Join Snail Games USA?

• Impactful Work: Shape the future of beloved game franchises that connect players across the globe.

• Creative Freedom: Thrive in a collaborative environment where your ideas fuel innovation.

• Competitive Benefits: Enjoy comprehensive health benefits, flexible work arrangements, and opportunities for career growth.

• Gaming Culture: Work alongside passionate gamers in a dynamic, inclusive workplace.

How to Apply

To apply, please submit your resume, cover letter, and any relevant portfolio materials to careers@snailgamesusa.com. In your cover letter, tell us about your favorite Snail Games title (or another game) and how you’d elevate its brand.

Snail Games USA is an equal opportunity employer. We celebrate diversity and are committed to creating an inclusive environment for all employees.