Senior Data Analyst

About Publicis Groupe

Publicis Groupe, known for its world-renowned creativity, best in class technology, digital and consulting expertise, is the world’s third largest communications group in the world. With more than 80,000 people in over 100 countries, the Groupe has four Solution hubs: Creative with Publicis Communications, Media with Publicis Media, Digital business transformation with Publicis Sapient, and Health & Wellbeing with Publicis Health.

Since 2014 and the acquisition of Sapient, Publicis Groupe has undergone a profound transformation by scaling a new model connecting data, creativity and technology. We have continued on that journey with the 2019 acquisition of Epsilon to further scale our data led offering and provide true momentum to our clients own transformation.

This model, with a country led approach, is called the “Power of One” and gathers all the capabilities of the Groupe under one roof, putting clients at the core of the organisation.

It breaks down the silos between Publicis Communications, Publicis Media, Publicis Sapient, and Publicis Health making them work seamlessly and efficiently to help clients transform marketing and business at scale.

Never has our vision and drive for Power of One been as demonstrable as in the role of the Global and Regional Client lead. The Publicis Groupe is a brand led organisation powered by data driven global Practices and has our clients at the absolute core of our business. The role of a RCL is essential for driving growth, for understanding and leading our clients own transformation through delivering the true scale our agencies capabilities. A RCL sets the vision, builds a culture of collaboration and curates a team of experts from our whole Groupe to deliver on that promise. They are true leaders with responsibility for revenue, profitability and leading the relationship with our clients. We could not be more committed to delivering excellence and we articulate our approach to that as the following;

Clients Come First; The entire Publicis Groupe transformation was designed to put clients at the center of all we do. Their needs and objectives drive the solutions we provide in order to help them win and grow.

We are Seamless; We have created the powerful role of the Regional Client Leader. One person who acts as one point of access and one point of accountability to tap an 80,000-deep pool of talent - free from silos, legacy, and convention.

We are Frictionless; We have unified P&Ls and removed all operational barriers that enable true collaboration.

We are Modular; The core benefit of our new organization is not only in the depth and range of capability but, more importantly, in our ability to configure situationally; the ability to configure around individual client needs and an open architecture to plug & play world class partners when needed. Modularity is critical as it enables a future proof way for this organization support innovation now and keep pace the changes that show no sign of stopping.

We are United; By fusing together our creative, intelligence, and technology expertise, we are able to provide clients with transformative ideas and consumer experiences, unlike any other agency or holding company in the marketplace.

As a Junior Data Analyst - you will provide the following support to regional data analytics team;

• Oversee gathering of 1P data from 13 markets
• Deliver Regional Market Views - Interpreting data from Paid/ Owned media, CRM and Websites
• Collaborate with capability adoption leads to analyze, interpret and formulate the data to arrive at clear insights & plan the next steps
• Assist ad-hoc data requests and internal projects as needed.

Day to day responsibilities include

• Instituting and adapting global & regional frameworks across projects/ and lifecycles, including measurement plans, primary and secondary research, and performance reporting
• Gather insights through regular market check-ins.
• Work closely with the Account and Tech Adoption, Media Adoption, CRM adoption teams to implement campaign blueprints/ use cases and leverage the current technology stack for improved campaign efficiency and delivery of leads
• Work cross functionally with key stakeholders across platform, analytics, and media partners to ensure platform adoption across markets
• Build a market maturity map by working cross-functionally with the key stakeholders and identify any potential needs to help accelerate those markets
• Support the Analytics Lead on analysing large datasets

• 3 to 4 years of experience in data analytics ( Experience in an agency environment is a plus)
• Passion for digital marketing and emerging trends in the digital landscape
• Attention to detail and ability to work with large datasets.
• Experience communicating with internal and external stakeholders at a variety of levels
• Fluency with Advanced Excel, Ms PowerPoint and other data analysis tools such as SQL, Power BI, Google Data Studio,
• Good communication skills and the ability to present data findings clearly.
• Ability to work independently and as part of a team.

Other Desired Qualifications

• Data-driven analytical approach to marketing and problem solving combined with strategic business focus and vision
• Experience in developing, activating, and optimizing audience targeting strategies
• Familiarity with one or more of the following technologies ad tech, web analytics, targeting/testing applications, databases
• Data-driven analytical approach to marketing and problem solving combined with strategic business focus and vision

International client experience is a plus!