Senior Insight Specialist (Client Enablement Specialist)

Does this sound like you?

Have you spent the last few years scouring Adobe Analytics or Google Analytics data for impactful insights?
Maybe you’re the best at this where you work, you’re coasting along, but you don’t want to be. You yearn to be challenged ✊

Maybe you DO love this, but you want the bigger picture. You want to decide what’s tracked in the first place; you want to KNOW that your insights will create action, because you’re best mates with the UX designer and the person running the Personalisation program.

Maybe you do love insight, but you’re not ready to bucket yourself in. You want to try out new analytics platforms, experiment with novel statistical methods, have a go at running a program sometime. You want to invest in a role that will grow with you wherever you go.

If you have…

• Analytics: 1,3 or 5+ yrs experience working directly within Adobe Analytics and/ or GA and/ or Amplitude (insight-focused).
• Attitude: a proactive by default mindset, a sense of humour (seriously, this is important) and a palpable yearning to become much better.

Then this could be the best place in the world for your career

The DMPG Mission

We are a highly experienced team, dedicated to maximising client value return on data & technology. We’ve managed to do this better than anybody else for 10yrs running by:

• Knowing digital data & the customer experience better than anyone
• Hiring the best people (see Benefits)
• Working honestly (we never over-sell or under-deliver & operate as part of our clients’s teams)

Our mission is to become recognised world leaders across our entire service portfolio and we have a serious plan to get there, across the UK, EU, US & AU.

Our team typically grows 20-30% each year. If successful, we’ll tell you exactly which DMPG role looks best matched and when we expect that specific role to become available.

What we do

Our core enablement services cover six key components within two service strands:

DATA COLLECTION

1. Data layer strategy, design and implementation

2. Tag management strategy, deployment and maintenance

3. Analytics strategy, implementation and insights support

DATA ACTIVATION

4. Conversion rate optimisation strategy, execution and insights support

5. Personalisation strategy, execution and insights support

6. Omni-channel digital customer experience journey orchestration

We typically start working with a client on one distinct problem (e.g. a new Analytics implementation) and then quickly demonstrate the value of broader engagement (e.g. by delivering impactful insight based on newly reliable data or by setting up a few quick win CRO/P tests)

The cornerstone of all our services is accurate data, matched with evolving business needs & trusted by the entire organisation.

Our Three Role Types

• Engineers (people who write code)
  • 90% of time spent on your subject matter
  • 10% of time spent on calls & comms
• Enablement Leads (people who manage client accounts)
  • 40-60% of time spent on primary subject matter expertise (e.g. Analytics)
  • 15-25% of time spent on secondary subject (e.g. CRO program planning)
  • 15-45% of time spent managing clients & your delivery team (increasing with seniority)
• Enablement Specialists (somewhere in the middle – typically managing individual projects within accounts)
  • More time for primary subject
  • Secondary subject is not required but will be arranged if desired
  • 10-20% of time spent managing projects & DMPG delivery team

This Role – Senior/ Base/ Junior Enablement Lead

The Enablement Specialist (ES) is focused on building their core skillset & engaging with clients as necessary to execute on this. The ES might run an insight project, a user testing program or an internal competitor benchmarking initiative and would act largely autonomously within this role. On most accounts there will also be an Enablement Lead, who is ultimately responsible for the holistic sentiment & direction of the client.

While the EL runs the client, it’s extremely important that each specialist has clear & distinct ownership. The EL will guide you and plug you into client sentiment, but this only works if you’re in charge and recognised as the expert.

The sort of person who thrives in the ES role typically loves their specialism too much to tolerate lots of client management, but at the same time needs to see a bit of the bigger picture to really enjoy their work. If you are put off by the idea of always feeding into an EL’s plan or having to deal with some aspects of client management, then this role is probably not the best fit for you.

Line Management: we focus on dynamic mentorship networks and prefer to avoid rigid hierarchy, which tends to limit personal growth & dynamism. You will have ample opportunity to pass on knowledge and help colleagues grow, but you are unlikely to manage a sizeable team at any point in your DMPG career. If formally managing a team is important to you then this is probably not the right role.

Responsibilities

In this role, you will report to the COO, who will support you on all client tasks and ensure you’re getting the best possible support from the team to deliver for your clients & accelerate your career. Your day-to-day responsibilities will include:

• Being the primary interface for our clients within your own subject specialism.
• Ensuring all client requirements are understood, documented and validated, drawing on your experience to help define requirements.
• Manage the client delivery of tasks related specifically to your primary subject area:
  • Data Activation (CRO/ Personalisation program management & Reporting/ Insights)
    • Research: Interrogating client data, their competitors, UX research and AI CX evaluation tools to generate strong test ideas
    • Execution: scoping tests, moulding these with the client, briefing to DMPG dev team, overseeing development & launch and monitoring to deactivation
    • Evaluation: building test results dashboards, applying relevant audiences, writing summaries including actions
    • Strategy: turning lots of individual test results into compelling narratives for change, typically delivered within quarterly reviews.
    • Cross-Channel Interface: key to success is the ability to think outside of your comfort zone – bringing in other DMPG teams to contribute where beneficial to the program, e.g. suggesting an Analytics Audit where data quality is compromising testing, or an omni-channel audit where there’s untapped opportunity to extend web successes to email/ ad networks.
• Ability to support COO and the client on their digital experience strategy and tool selection
• Ability to provide training support to your clients based on your advanced capabilities/experience of the core tools we use
• Regarded as a subject matter expert in any one of our 6 service strands.

Your ESSENTIAL skills and experience (Data Activation Specialist):

Technical

• 1, 3 or 5+ years (resp.) Google Analytics, including extensive use of admin functions & reporting
• Conceptual understanding of Data Collection AND Data Activation, sufficient to allow you to describe the value of your own specialism within this ecosphere.
• Proficient in google / microsoft office tools inc. spreadsheets and slide decks

Personal

• Proactive by default
• Excellent communication skills – verbal, written & presentation material + delivery
• Excellent task management skills & comfort in triaging a long task list
• Enjoys working in a fast-paced, team environment
• Sense of humour

Salary and benefits

We have a 95% offer acceptance rate and no candidate has ever turned down a DMPG job offer in favour of another comparable agency role.

0% staff turnover through 2023-2024

This has helped us to build the best team in the business and is built on

• Absolute meritocracy*
• Maximal working flexibility
• Rapid development paths (30% YoY growth means nobody has ever had to wait for a promotion that they’re personally ready for)
• & an extremely warm, friendly environment
  *We use transparent salary bands, extremely detailed personal development feedback & an OKRs Impact Points framework for measuring & returning personal value creation to make sure you get back what you put in, and you’re never waiting for a promotion that you deserve.

Benefits include:

(salaries are examples, anticipating an applicant based on CEE, ZA, BR or a country of comparable industry salary norms)

• Junior ES: up to £37,875
• Base ES: £37,875 to £46,125
• Senior ES: £54,375 to £62,625
• Director-level: £62,625+
• Unlimited bonus (up to 10%, 15% & 20% commonly achieved & absolute control over this via our OKRs Impact Points framework
  7% Pension
• £1.5k Annual Health and Wellbeing Budget (will be provided Pro Rata)
• Unlimited Training & Development Budgets
• £5k Limit on Cycle to Work Scheme
• 4.5 day Working Week
• Maximal flexibility in Working Hours/Location
• Summer & Winter Parties
• Zero Politics or Bureaucracy

Location

Home-based (Remote), with the option of joining one of our monthly Central London meetups or more regular ad-hoc weekly coworking sessions.

Enablement Specialist: Global, based around “core UK hours” (10-4pm UK Time)

Summary

This is a chance to be part of a fast growing team delivering real value for major clients and uniquely rapid progression opportunities. We are in most cases considered as an extension of our client’s team and as such enjoy effective and long-standing working relationships. You should be motivated to make a real difference to all client engagements and to deliver best value through excellence.