Director, Brand Marketing

undefined ago • 10 Years + • Marketing • $130,000 PA - $160,000 PA

Job Summary

Job Description

The Brand Marketing Director will join an experienced team to bring console and PC titles to market. This role requires classical training in brand development and marketing to lead effective campaigns capturing gamer attention. Collaborating with internal teams (Product, Creative Services, Community, PR) and external partners, the Director will elevate consumer positioning, branding, and promotions across the game portfolio. Responsibilities include product marketing leadership, brand strategy, performance measurement, creative asset management, strategic collaboration, innovation, and team development.
Must have:
  • Oversee marketing team and all product marketing efforts.
  • Review and approve go-to-market plans for alignment.
  • Create and implement brand strategies from concept to execution.
  • Lead team to ensure consistent consumer messaging and creative positioning.
  • Measure, analyze, and optimize marketing activities using advanced tools.
  • Evaluate and report on financial impact of marketing campaigns.
  • Serve as department budget owner, tracking total spend to P&L.
  • Oversee and direct internal/external creative teams for brand marketing assets.
  • Foster strong relationships with partners for marketing activations.
  • Collaborate with internal/external teams to achieve marketing/business goals.
  • Drive innovation and strategic vision, applying best practices.
  • Oversee development and mentorship of brand marketing team.
Good to have:
  • Avid gamer, enthusiasm, and familiarity with all Daybreak Games titles.
  • Demonstrated success in launching commercial game products.
  • Experience at a major video game publisher or entertainment company.
  • MBA degree.
Perks:
  • Medical, Dental, Vision insurance.
  • Competitive 401k Retirement Plan Match.
  • Excellent Paid Time off.
  • Free Game Accounts.
  • Wellness Program.
  • Monthly Company Celebrations.
  • Employee Assistance Program.
  • Health care FSA.
  • Daycare FSA.
  • Short/Long Term Disability Insurance.
  • Life/AD&D Insurance.
  • 10 paid Holidays.
  • Tuition Reimbursement program.
  • Holiday Parties and other celebrations.
  • Employee Product Purchase Program.
  • Company Swag & Clothing.
  • Access to industry events and conferences.

Job Details

THE OPPORTUNITY

The Brand Marketing Director will be joining a close-knit team of experienced professionals to bring titles on console and PC to market. The ideal candidate is classically trained in brand development and marketing and will lead the marketing department in developing effective campaigns that will capture the attention of gamers. This role will work closely with internal teams including Product Team, Creative Services, Community, and PR, as well as external partners to elevate consumer positioning, branding, and promotions of our entire portfolio of games.

Key Responsibilities:

  • Product Marketing Leadership: Oversee marketing team and all product marketing efforts including branding, advertising / paid media, social media, and influencer marketing for Daybreak's portfolio of games. Review and approve all go-to-market plans to ensure the alignment marketing strategies with new product launches, content updates, and promotions.
  • Brand Development: Create and implement brand strategies from concept to execution, including brand identity, target audience identification, competitive market analysis, and product positioning. Lead team to ensure consumer messaging, creative positioning, and segmentation are consistently on brand across entire game portfolio.
  • Performance Measurement / P&L Responsibility: Measure, analyze, and optimize marketing activities using advanced marketing tools and processes; evaluate and report on the financial impact of marketing campaigns. Evaluate all campaigns to ensure execution meets strategic and financial objectives. Serve as department budget owner; tracking and maintaining total spend to P&L.
  • Creative Asset Management: Oversee and direct both internal and external creative teams in developing brand marketing assets, such as key art, trailers, logos, metadata, and other marketing collateral.
  • Strategic Collaboration & Partner Relationships: Leader in fostering strong relationships with First Party and other partners to create new opportunities for marketing activations, promotions, and impact. Work collaboratively with studio direct reports, leadership, executive producers, and internal / external teams to establish and achieve marketing and business goals.
  • Innovation and Best Practices: Drive innovation and strategic vision. Apply best practices and inspire team to seek and apply creative thinking from both within and outside the gaming industry to promote products effectively.
  • Team Development: Oversee the development and mentorship of brand marketing team which includes brand marketing managers, associate brand marketing managers and marketing coordinators.

Requirements:

  • Bachelor's degree, preferably in business, brand and marketing-related fields
  • Minimum 10+ years of experience in brand management and traditional/digital marketing
  • Must have 8+ years managing direct reports
  • Experienced as P&L owner and ability to allocate and track marketing budgets to total spend
  • Experience with working with licensed and original intellectual properties
  • Demonstrated ability to multi-task and work cross-functionally with internal and external partners
  • Enthusiasm and positive team work ethic is a must
  • Microsoft Office Windows / Office (Outlook, Word, Excel); CRM / Email; PowerPoint; Adobe Photoshop skills required.

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About The Company

Make your mark at Daybreak Games and take your place in games history! Here at Daybreak, we make games that bring people together. Together we have built and introduced some of the most famed and beloved gaming franchises to millions of players worldwide including H1Z1®, DC Universe™ Online, PlanetSide®, EverQuest®, Lord of the Rings Online, & Dungeons & Dragons Online.

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