Senior Manager, Strategic Accounts

3 Months ago • 3 Years +

Job Summary

Job Description

The Senior Manager, Strategic Accounts will be responsible for selling current and new ad products and strategic initiatives. The role involves developing strategies, building relationships with decision-makers, developing and pitching client proposals, and collaborating with internal teams to maximize campaign impact. The role requires strong digital savviness and a deep understanding of media tactics, innovation, and measurement to drive sales. It requires up to 30-50% travel for meetings.
Must have:
  • Bachelor’s degree or equivalent experience required
  • 3+ year of advertising experience
Good to have:
  • 3+ years digital media sales preferred
  • Agency experience in planning and buying interactive media a plus

Job Details

WebMD is the most recognized and trusted brand of health information and the leading provider of health information services, serving consumers, physicians, healthcare professionals, employers and health plans through our public and private online portals and WebMD the Magazine. The WebMD Health Network includes WebMD, Medscape, MedicineNet, eMedicine, RxList, theheart.org and Medscape Education. Our consumer portals and mobile health applications provide engaging, relevant and credible health and wellness information, personalized health assessment tools and access to online communities.

WebMD is an Equal Opportunity/Affirmative Action employer and does not discriminate on the basis of race, ancestry, color, religion, sex, gender, age, marital status, sexual orientation, gender identity, national origin, medical condition, disability, veterans status, or any other basis protected by law.

Responsibilities:
  • Sell current and new ad products and strategic initiatives
  • Develop the strategies needed to help clients make informed decisions through a consultative sales approach
  • Utilize forecasting and business analytical skills to take advantage of opportunities and to expand relationships
  • Build relationships with agency and brand decision makers alike
  • Develop, craft, and pitch client proposal and brand opportunities
  • Work closely with internal teams to identify key strategies to maximize impact of clients’ campaigns on the WebMD Health Network
  • Work closely with sales support groups such as Sales Planning, Marketing Solutions, Traders, Business Intelligence, and others to increase close rate and maximum campaign performance
  • Spearhead media activation strategies, delivering innovation
  • Create an environment of collaboration, teamwork, learning, and sharing that can help drive success
  • Digital savviness a must with a strong understanding of media tactics, new innovations, custom content, programmatic capabilities, data, and measurement

 

Requirements:
  • Bachelor’s degree or equivalent experience required
  • 3+ year of advertising experience
  • Extensive client deal-making experience and a desire to aggressively “hunt” and develop new business
  • Excels in an entrepreneurial sales environment with moderate supervision. 
  • Effectively blends the need to be a brand champion, a data expert, and a client consultant in order to maximize territory sales
  • Excellent written and verbal skills, professional demeanor, strong work ethic, and enjoys working on a team

Preferred:
  • 3+ years digital media sales preferred
  • Agency experience in both the planning and buying of interactive media a plus
Travel:
  • Up to 30% - 50% travel required for customer meetings, conventions or exhibits, business review meetings, sales and other meetings.

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About The Company

The WebMD Health Network includes WebMD, Medscape, MedicineNet, eMedicine, RxList, WebMDRx, Medscape Education, Frontline Medical Communications, MedSims, MediQuality, QxMD, Vitals.com, Jobson Healthcare, and WebMD Magazine. WebMD and our network of sites and mobile applications for consumers help them take an active role in managing their own health and wellness. Medscape and our network of sites and mobile applications for healthcare professionals help them improve their clinical knowledge and practice of medicine. In addition, WebMD Health Services provides customizable health and wellness solutions for employers and health plans that help them improve the health of their employee and plan participant populations.

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