The Senior Product Manager, Product Launch & Release Management
coordinates all efforts across the company related to releasing & launching new products to the market. In the lead-up to a product launch, many teams—product management, sales, marketing, development, customer success, etc.—will work on various projects to support the release. Moreover, the launch manager’s job is to keep these teams aligned, working toward agreed-upon milestones, and helping to ensure the product launch is smooth and creates the maximum positive impact in the market.