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The Senior Product Manager, Product Launch & Release Management
coordinates all efforts across the company related to releasing & launching new products to the market. In the lead-up to a product launch, many teams—product management, sales, marketing, development, customer success, etc.—will work on various projects to support the release. Moreover, the launch manager’s job is to keep these teams aligned, working toward agreed-upon milestones, and helping to ensure the product launch is smooth and creates the maximum positive impact in the market.
WHAT YOU WILL BE DOING
The Senior Product Manager, Product Launch & Release Management will become the company’s domain expert on successful launches in general and the single source of truth for each product launch. The job responsibilities of the role will contain but not limited to the below
For each launch:
Communicate with all launch teams to discuss goals, timelines, deliverables, obstacles, and dependencies.
Developing a strategic launch plan based on stakeholder input, with proposed deadlines and milestones for each team.
Communicating the plan to all participants—and soliciting feedback—to arrive at an agreed-upon strategy for a successful product launch.
Coordinating with all teams throughout the launch process to ensure everyone is on track—and helping when a team faces a challenge.
Tracking everyone’s progress, meeting with all departments to learn if anyone is running into trouble, and holding all teams accountable for completing their tasks on time.
Learning about all teams’ abilities, schedules, and resource levels—anticipate bottlenecks or other issues early and be able to help
Report on the status of various ongoing release launches weekly and monthly.
To build product launch expertise:
Studying the outcomes of each launch to learn what parts of the process work and where the process needs improving.
Speaking with company stakeholders to discover which aspects of the launch plans work for them and which, if any, create challenges for their team’s internal processes.
Learning industry best practices for successful product launches and incorporating them into future company launches.
WHAT YOU BRING
5 - 10 years of experience in Product Launches and Release Management for software companies
Highly organized, responsive, and demonstrates critical thinking and creative abilities
Excellent skills in editing and written communications; experience working with stakeholders and designers on crafting presentations and communications collateral
Team-oriented mentality (prioritize and support the success of the team)
Detail-oriented with an eye for consistency (correct use of product names, formatting, etc.)
Curious about product (wants to understand product and be part of the product lifecycle activities)
Skilled in building effective working relationships, gaining trust, and contributing to a positive working environment
Ability to meet deadlines and maintain a high level of quality in deliverables even under pressure
Spot opportunities to streamline the product launch process.
Conversant with M365 suite and reports creation tools (Power BI or Tableau)
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