SEO Specialist
Job Summary
Job Description
This SEO Specialist role requires 2-3 years of proven experience in improving organic search rankings and driving website traffic. Responsibilities include developing and implementing comprehensive SEO strategies, keyword research, on-page and technical SEO optimization, content strategy collaboration, link building, analytics & reporting using tools like Google Analytics and Search Console, competitor analysis, and staying updated on SEO trends. The ideal candidate will possess strong analytical, communication, and collaboration skills, and be proficient in various SEO tools (Ahrefs, SEMrush, Moz, Screaming Frog etc.). The role demands a proactive approach, meeting performance goals, and driving month-over-month growth.
Must have:
- Develop and implement SEO strategies
- Keyword research & on-page optimization
- Technical SEO expertise (website architecture, speed)
- Link building & content strategy
- Google Analytics & Search Console proficiency
- Data analysis & reporting
- Proficient in SEO tools (Ahrefs, SEMrush etc.)
Good to have:
- E-commerce or SaaS experience
- Basic JavaScript & CMS knowledge (WordPress/Shopify)
- SEO or digital marketing certifications
10 skills required
Job Details
Position Overview:
We seek a highly skilled and experienced SEO specialist with 2-3 years of proven expertise to join our dynamic team. The ideal candidate will have a deep understanding of search engine algorithms, the latest trends in digital marketing, and a data-driven approach to improving organic search rankings and driving website traffic. This role goes beyond traditional SEO, requiring a proactive approach to strategy development and a commitment
to meeting and exceeding performance goals.
Key Responsibilities:
● SEO Strategy Development: Develop and implement comprehensive SEO strategies to improve organic search performance and achieve business objectives.
● Keyword Research: Perform in-depth keyword research to identify high-impact, relevant keywords that align with the company's goals.
● On-Page Optimization: Optimize website content, meta tags, headers, and images to ensure alignment with targeted keywords and SEO best practices.
● Technical SEO: Audit and improve website architecture, mobile responsiveness, page speed, crawlability, indexation, and other technical aspects to enhance search engine
performance.
● Content Strategy: Collaborate with content creators to produce high-quality, SEO-friendly content, including blogs, landing pages, and other web content.
● Link Building: Develop and execute white-hat link-building strategies to improve domain authority and search engine visibility.
● Analytics & Reporting: Monitor and analyse website performance
metrics using tools like Google Analytics, Google Search Console, and SEO platforms.
Provide actionable insights and regular performance reports to stakeholders.
● Competitor Analysis: Conduct competitive analysis to identify opportunities and stay
ahead of industry trends.
● SEO Tools Management: Utilize SEO tools like Ahrefs, SEMrush, Moz, Screaming Frog, etc., to track performance, analyse data, and execute optimization tasks effectively.
● Stay Updated: Keep up-to-date with the latest SEO trends, algorithm changes, and industry developments.
● Innovation and Growth: Proactively identify and test new SEO techniques and tools.
Drive month-over-month growth through continuous strategy refinement. Consistently meet
and exceed established SLAs and growth targets.
Qualifications and Skills:
● Bachelor’s degree in marketing, computer science, or related elds.
● Minimum of 2-3 years of hands-on experience in SEO, with a proven track record of success in improving organic rankings and driving traffic.
● Proficiency in SEO tools such as Google Analytics, Google Search Console, Ahrefs, SEMrush, Screaming Frog, etc.
● Strong understanding of technical SEO, including HTML, CSS, and website architecture.
● Excellent knowledge of on-page, off-page, and local SEO strategies. ● Strong analytical
skills and the ability to interpret data to make informed decisions.
● Exceptional communication and collaboration skills to work effectively with cross-functional
teams.
● Self-motivated, detail-oriented, and capable of managing multiple projects simultaneously.
Preferred Qualifications:
● Experience in e-commerce or SaaS platforms.
● Basic knowledge of JavaScript and CMS platforms like WordPress or Shopify.
● Certification in SEO or digital marketing are a plus.
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