Social Content Producer

Social Content Producer

FitXR is a fitness technology company working at the cutting edge of VR and MR, building a movement for movement.

We started life in 2016 in a garden shed in the UK. Today, we’re building FitXR, one of the top-downloaded apps on the Meta Quest store. We’ve raised close to $30m from top investors such as Maveron, Hiro, and BoostVC.

We've built a growing range of fitness studios, from box workouts with world-class trainers like Olympian Nicola Adams to immersive Zumba dance classes. While nothing compares to trying it yourself, you can watch a trailer here.

Our team is distributed across Europe and the US. We’re guided by our Principles of Play: four core beliefs about how we treat each other and our community. We make space for every voice, believe in the importance of a learner’s mindset, and prioritize team success over individual glory.

FitXR is available on Meta Quest 2 & 3 and has been downloaded by over a million people worldwide and featured in Forbes, Empire, T3, Washington Post, Men's Health, GQ and more. In 2022, FitXR ranked 6th in The Information’s 50 Most Promising Startups.

Job Title: Social Content Producer

Department: Marketing

Reports To: Chief Marketing Officer

Summary:

We’re hiring a Social Content Producer to stand up a hot-off-the-press brand strategy through a completely revamped social media presence. We're on a mission to build connections with people who want to be healthy but hate the whole traditional fitness scene and see themselves as a misfit. Social is a priority channel for us to break through, and as such you'll help develop the social voice of our brand while building and nurturing our communities. We need someone who understands the current fitness landscape, but is motivated to shake it all up.

Key Responsibilities:

1. Strategy driver: Craft and experiment with social-first strategies that help develop and amplify the brand voice across existing and new platforms. Bring a strong POV of where to prioritize and what to avoid all together with our target audience at the forefront of your mind.

2. Be the trendsetter: Follow the trends, but set out to lead the pack. Cook up high-quality, innovative, native content that puts FitXR on the map. Convince us to take calculated risks and build high trust by proving it can work.

3. Community Catalyst: Create strategies to grow and nurture our existing community while attracting new users who vibe with our brand's mission.

4. Production Owner: Run the social creative pipeline, which may often only include yourself. Bring or build a rolodex of creators that set you up for success.

Qualifications:

 - 3+ years of experience in brand content creation with either a proven case study of brand building OR a clearly demonstrated knack for breakthrough social storytelling.

 - A strong passion for fitness and technology (VR/AR space is a bonus).

 - Deep understanding of social best practices (and thoughts for how to break them)

 - Highly organized, self-sufficient, and resourceful by nature

 - Data-driven approach, with experience defining and analyzing key metrics

To Apply:
Let’s skip the application process we all hate, and cut to the chase.  

We truly believe the best candidates will shine through a work sample rather than a resume – at least as a starting point.

To apply, submit a single piece of video content that best showcases your delivery of the brief below, along with a 4-5 sentence description for why it will work. If we love, we promise this will fast track the entire process for mutual benefit.

Target Audience: Busy working parents, 35-45 years old who hate working out, but want to be healthy. Their #1 goal is weight loss, but they dread endless hours of
cardio and feel like a complete misfit at the gym. Peloton makes them
cringe. Their most common workout is an evening walk with the dog
around the neighborhood.

Brand Promise: The most fun you’ll ever have during a killer workout.

Deliverable: Video format, designed for the channel of your choice.

4-5 sentence rationale for why it will break through

Submit by Friday, March 28th 5pm PST to hireme@fitxr.com

All applicants will hear back from us no later than April 4th.



Logistics 🛠

Our interview process takes place on Google Hangouts and tends to consist of the following stages:

• Initial screen with the talent team

• Hiring Manager / technical interview

• Collaborative task stage

• Founder / Exec Interview

Some roles will have extra stages but we’ll let you know as early as possible if so.

Please let us know if you require any accommodations for the interview process, and we’ll do our best to provide assistance.