Social Insight Strategist

Responsibilities

• Define and establish a direction and a blueprint of real-time social-data-based insight approach in APAC that leads to marketing strategies and social first campaign briefs.
• Develop and deploy efficient and effective infrastructure, tools, methodologies and processes that standardize social listening practices across all APAC markets in close alignment with Global.
• Drive scaled implementation , teaching and enabling marketers to translate complex social listening data analytics to easy-to-understand recommendations that can result in business impact. Implement a consistent social listening framework that can be scaled using regional and global best practices.
• Build a solid foundation by setting up, maintaining and developing social listening databases across key markets and products for establishing relevant baselines.
• Lead APAC social insights reporting for critical products and market campaign moments.