Strategist

Agency :

Job Description :

Ledger Bennett

Job Title: Strategist
Department: Strategy
Location: Havas Village, 3 Pancras Square, London, N1C 4AG

Hybrid

Us.

We’re on a mission to be the biggest B2B agency in the world. How? By rethinking what B2B agencies can deliver. By going further than just building campaigns that lead to MQLs. By developing strategies that keep working post-sale and building deeper, more meaningful customer relationships.

We built our talented, flexible-working team based on three principles. We’re inventive, always looking for new ways to deliver. We’re authentic and believe in being true to ourselves. And we’re ambitious in our approach to doing things differently.

What will my new role involve?

The purpose of this role is to be a trusted strategic lead for our complex global B2B clients. You will need to have a strong grasp of B2B business strategy: how brands organize themselves, what makes a successful brand or product campaign, the concepts of buying committees and how to build them and more. You will carry out research (quant and qual) to build hypotheses, understand audiences and position brands, solutions and products, all with the ultimate aim of giving clear guidance for creative and media teams.

As a Strategist, you'll be trusted to:

• Be the lead strategist for selected clients, responsible for end-to-end strategy development
• Guide and navigate early client discussions about marketing ambitions, opportunities and gaps
• Carry out independent research across a wide range of tools to test and build hypotheses.
• Have an early and robust grasp of client challenges with the ability to develop initial hypotheses
• Draw out the most significant insights from research and resulting opportunities for clients with a strong story arc to justify, to include compelling competitor insights
• Be well versed in the use of strategy frameworks and be comfortable discussing B2B theory and practice
• Design and facilitate engaging workshops online and in person
• Build value propositions and create messaging to support the differing needs of different segments, including geography, prospect/customer, industry, use case, persona.
• Consult on how gaps in the customer journey can be addressed
• Write in a clear and error-free manner, following a clear logic trail, from findings to recommendations
• Thinks visually when it comes to presenting insights and stories

What you need to have, know and do:

• Minimum 5+ years’ experience in B2B marketing
• Experience in designing B2B marketing strategies for very large and complex organizations
• Marketing background, creative problem-solving, and strong analytical capabilities a must.
• Strong qualitative and quantitative research acumen; comfortable navigating, monitoring, and divining insight from research
• Comfortable and competent use of Excel & PowerPoint
• Demonstrable experience in the following:
  • Audience and account research segmentation, prioritisation and defining buying committees
  • Brand / campaign / product/service positioning
  • Portfolio, naming & brand architecture
  • Messaging
  • Customer journey mapping

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Contract Type :

Here at Havas across the group we pride ourselves on being committed to offering equal opportunities to all potential employees and have zero tolerance for discrimination. We are an equal opportunity employer and welcome applicants irrespective of age, sex, race, ethnicity, disability and other factors that have no bearing on an individual’s ability to perform their job.