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Strategy Manager, User Operation

Strategy Manager, User Operation

1 Month ago • 3 Years + • Product Management

About the job

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Job Description

As a Strategy Manager, User Operation at OKX, you'll play a key role in driving user growth and conversion rates. You'll be responsible for formulating and executing optimization strategies, conducting A/B testing and multivariate testing to improve user experience and drive conversions across various touchpoints. This role requires a deep understanding of user behavior, data analysis, and industry trends. You'll work closely with marketing and product teams to implement innovative growth initiatives and enhance the user journey.

Must have:

3+ years of experience in user conversion, product operation, and user growth
Strong analytical skills, data sensitivity, and judgment
Independent project management capabilities
Fluent in both English and Chinese

Good to have:

Experience in internet finance, e-commerce, LIVE, and food delivery
Experience with A/B testing and multivariate testing

Perks:

Competitive total compensation package
L&D programs and Education subsidy
Team building programs and company events
Wellness and meal allowances
Comprehensive healthcare schemes

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OKX will be prioritising applicants who have a current right to work in Hong Kong, and do not require OKX's sponsorship of a visa.

Who We Are

At OKX, we believe that the future will be reshaped by Crypto, ultimately contributing to every individual's freedom. OKX began as a crypto exchange giving millions of people access to crypto trading and over time becoming among the largest platforms in the world. In recent years, we have developed one of the most connected Web3 wallets used by millions to access decentralized crypto applications (dApps). OKX is a trusted brand by hundreds of large institutions seeking access to crypto markets on a reliable platform that seamlessly connects with global banking and payments. In the last year, OKX has expanded into new markets including Australia, Brazil, Netherlands, Singapore and Turkey, with plans to launch in the US, Belgium and the UAE.

We are deeply committed to shaping a fairer, more transparent and accessible society through blockchain technology. This is why we publish proof of reserves monthly, and continue to ship new innovative security features.

What You’ll Be Doing

Responsible for the conversion rate of new customers in each process, extract effective ways to improve conversion rate through A/B testing and multivariate testing, and scale up
Responsible for formulating and executing optimization strategies for user conversion, proposing reasonable operational plans based on user behavior and data analysis, and following up on implementation results.
Continuously researching innovative ways to grow in the industry with a deep understanding of existing product capabilities and mainstream competing product acquisition models, acquisition channels and conversion logic
By optimizing the funnel data conversion of key user actions, further enhancing user experience of each conversion node
Work closely with the marketing and product teams to promote project implementation

What We Look For In You

3+ years of experience in user conversion, product operation, and user growth in industries such as internet finance, e-commerce, LIVE, and food delivery is preferred.
Possess independent planning and operation capabilities, with strong sensitivity and judgment towards data, able to capture changes in a timely manner and make action adjustments.
Strong project management skills, independent project management experience, clear logic, clear methods and ideas for user growth and user segmentation.
Bachelor's degree or above.
Fluent in both English and Chinese