YouTube Specialist

2 Days ago • 2-3 Years • Product Management • Business Development

Job Summary

Job Description

The YouTube Specialist at Google's gTech Ads manages a book of business throughout the sales cycle, from planning and pitching (with sales teams) to implementation and optimization. This role requires a deep understanding of client business objectives to craft holistic YouTube Ad strategies within Google Ads. Responsibilities include collaborating with clients to achieve success, driving product adoption and growth, working with vendors and sales teams, developing market knowledge, and providing product feedback to improve Google's offerings. The ideal candidate possesses strong analytical skills, can communicate effectively with various audiences, and thrives in a collaborative cross-functional environment.
Must have:
  • Bachelor's degree or equivalent experience
  • 2+ years digital media/marketing experience
  • Campaign implementation and measurement expertise
  • Data analysis and interpretation skills
  • Effective communication and presentation skills
  • Cross-functional collaboration abilities
Good to have:
  • 3+ years experience in internet products/technologies
  • Knowledge of apps, platforms, performance advertising, online ads
  • Experience developing YouTube ad strategies

Job Details


Minimum qualifications:

  • Bachelor's degree or equivalent practical experience.
  • 2 years of experience working with digital media or digital marketing/advertising solutions, implementing and measuring campaigns and providing client solutions.

Preferred qualifications:

  • 3 years of experience in Internet products and technologies.
  • Experience in data analysis, ability to interpret datasets, identify trends, and translate findings into compelling narratives, with a strong aptitude for quickly grasping technical concepts and knowing when to apply them.
  • Knowledge of apps platforms and products, the performance advertising market, or online ads landscape.
  • Ability to develop and deliver effective messages/presentations to a variety of audiences including executives and senior leaders, the sales team and clients.
  • Ability to collaborate cross-functionally with multiple teams and stakeholders while building relationships.

About the job

gTech Ads is responsible for all support and media and technical services for customers big and small across our entire Ad products stack. We help our customers get the most out of our Ad and Publisher products and guide them when they need help. We provide a range of services from enabling better self help and in-product support, to providing better support through interactions, setting up accounts and implementing ad campaigns, and providing media solutions for customers business and marketing needs and providing complex technical and measurement solutions along with consultative support for our large customers. These solutions range from bespoke and customized ones for our customers to scalable support for millions of customers worldwide. Based on the evolving needs of our ads customers, we partner with Sales, Product and Engineering teams within Google to develop better solutions, tools, and services to improve our products and enhance our client experience. As a cross-functional and global team, we ensure our customers get the best return on investment with Google and we remain a trusted partner.

Google creates products and services that make the world a better place, and gTech’s role is to help bring them to life. Our teams of trusted advisors support customers globally. Our solutions are rooted in our technical skill, product expertise, and a thorough understanding of our customers’ complex needs. Whether the answer is a bespoke solution to solve a unique problem, or a new tool that can scale across Google, everything we do aims to ensure our customers benefit from the full potential of Google products.

To learn more about gTech, check out our .

Responsibilities

  • Manage a book of business as a full-time Video Specialist, working across the entire sales cycle -- plan, pitch (together with sales teams), implement and optimize. 
  • Deep-dive into the client’s business objectives and lead a holistic YouTube Ad strategy in Google Ads.
  • Collaborate effectively and build relationships with external clients to help them achieve success with their YouTube campaigns, driving product adoption and business growth.
  • Collaborate effectively with vendors and sales teams to drive growth plans of our large advertisers. Develop and apply knowledge of market and competitive environment for vertical and sub-verticals in solutions offered.
  • Help product teams by identifying and defining feature requests and product feedback.

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