Brand Manager - Barbie

CREATIVITY IS OUR SUPERPOWER. It’s our heritage and it’s also our future. Because we don’t just make toys. We create innovative products and experiences that inspire, entertain and develop children through play. Mattel is at its best when every member of our team feels respected, included, and heard—when everyone can show up as themselves and do their best work every day. We value and share an infinite range of ideas and voices that evolve and broaden our perspectives with a reach that extends into all our brands, partners, and suppliers.

The Opportunity

In this position you will be part of the Mattel Turkey Marketing Team located in Istanbul. This position will drive local strategies to ensure sustainable profitable growth of Barbie brand.

What Your Impact Will Be:

• Define the brand strategy for the market, whilst incorporating the global brand identity of Barbie. You will team up with the Regional Marketing Team and other stakeholders to streamline your approach.
• You will be responsible of defining a line architecture and of selecting the best products to fit in, making sure to align with the wider European directions and merging local nuances and needs. This follows a bi-annual set-up and pricing for your markets.
• Combine other relevant figures (sales data, market trends, etc.) and use market NPD insights (when available) as a basis for your marketing strategy
• You will also partner with our Digital team, to combine your market knowledge with their online expertise, for optimal presence of your brands on the web.
• You will manage relationships with our external agencies for the localization of the materials needed to run the marketing campaigns
• You will be expected to continuously measure your brands success by tracking KPI’s (e.g. sales trend) and adjust your strategy as required.
• Responsible for pricing (following Regional guidelines) and quotas in conjunction with sales (P&L, margin, forecasting).
• Select the line by channel/customer and manage product information, validate translations and localization of creative assets
• Manage local marketing budget,
• Responsible for presentations to Retail during Trade Fairs.

What We’re Looking For:

• Brand Marketing Understanding
• Commercial understanding is a must
• Digital & Media understanding (digital funnel, social media, etc)
  • Lead agency briefs, collaborate with media agency to prepare and execute effective media plans across different media channels
  • Act as digital champion, partner with digital team and media agencies to develop and execute effective and efficient media plans
• Great analytical and tactical skills, ability to respond quickly to change.
• Collaborative partner to both internal and external customers.
• Interest in the toy industry and Mattel brands is a must.
• You are motivated, enthusiast and determined, looking for other points of view and you know how to get things done.
• Managing different brands to perfection may not always be easy, so in order to accomplish your most important goals, you will need to be able to set priorities and push back where necessary. A great high-level overview and solid project management skills will be essential in this respect.
• Flexible and determined approach to your work is vital.
• Positive can-do-will-do attitude

Education & Experience:

• Masters’ degree, preferably in Marketing or Business Administration.
• Fluency in English including excellent communication and writing is a must
• 5 Years of experience in a Marketing role, preferably within FMCG, licensed consumer good, apparel- or beauty industry.

What It’s Like To Work Here

We are a purpose driven company aiming to empower the next generation to explore the wonder of childhood and reach their full potential. We live up to our purpose employing the following behaviors
 

• We collaborate Being a part of Mattel means being part of one team with shared values and common goals. Every person counts and working closely together always brings better results. Partnership is our process and our collective capabilities is our superpower.
• We innovate At Mattel, we always aim to find new and better ways to create innovative products and experiences. No matter where you work in the organization, you can always make a difference and have real impact. We welcome new ideas and value new initiatives that challenge conventional thinking.
• We execute We are a performance driven company. We strive for excellence and are focused on pursuing best in class outcomes. We believe in accountability and ownership and know that our people are at their best when they are empowered to create and deliver results.
   

Our Approach to Hybrid Work

We embrace a hybrid work model to empower a culture of growth, optimism, and wellbeing, where everyone can deliver on our shared purpose and realize their full potential. Combining purposeful in-person collaboration with tech-enabled hybrid work, our focus is to provide flexibility while enabling collaboration for moments that matter.

About Mattel

Who We Are:
Mattel is a leading global toy and family entertainment company and owner of one of the most iconic brand portfolios in the world. We engage consumers and fans through our franchise brands, including Barbie®, Hot Wheels®, Fisher-Price®, American Girl®, Thomas & Friends™, UNO®, Masters of the Universe®, Matchbox®, Monster High®, MEGA® and Polly Pocket®, as well as other popular properties that we own or license in partnership with global entertainment companies. Our offerings include toys, content, consumer products, digital and live experiences. Our products are sold in collaboration with the world’s leading retail and ecommerce companies. Since its founding in 1945, Mattel is proud to be a trusted partner in empowering generations to explore the wonder of childhood and reach their full potential. Visit us at mattel.com.

Mattel is recognized for the second year in a row as a Great Place to Work™ and as one of Fast Company’s Best Workplaces for Innovators in 2022. Visit us at https //jobs.mattel.com/ and www.instagram.com/MattelCareers. Mattel is an Affirmative Action/Equal Opportunity Employer where we want you to bring your authentic self to work every day. We welcome all job seekers including minorities, females, veterans, individuals with disabilities, and those of all sexual orientations and gender identities.