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About the Role
Wirecutter is looking for a dynamic and strategic Business Development Lead to drive growth initiatives and partnerships within its growing advertising business. You will be responsible for identifying new business opportunities, forming strategic alliances, and working with cross-functional teams to implement business development strategies. We are looking for someone with a track record in business development within the media, e-commerce, or technology sectors. You will report to our Vice President of Advertising Partnerships. This is a hybrid role reporting into the NYT HQ.
Responsibilities:
- Strategic Planning: In partnership with Wirecutter, Advertising and Ad Mission leadership, develop and implement a comprehensive business development strategy.
- Presentation and Communication: Lead written communication and presentations for internal and external stakeholders
- Market Analysis: Conduct market research to identify trends, competitive landscape, and new opportunities for growth within our direct advertising business.
- Partnership Management: Work with cross-functional leads to identify, structure, negotiate, and manage strategic partnerships and alliances that enhance Wirecutter's market position and revenue streams.
- Revenue Growth: Drive programs to increase revenue and partner with the Wirecutter and NYT advertising teams to identify & cultivate new client partnership prospects.
- Collaboration: Work closely with editorial, partnership, product, insights, marketing, and sales teams
- Performance Tracking: Establish KPIs and metrics to monitor and report on the effectiveness of business development activities.
- Brand Representation: Represent Wirecutter at industry events, conferences, and meetings
- Demonstrate support and understanding of our value of journalistic independence and a strong commitment to our mission to seek the truth and help people understand the world.
- This role reports to Vice President of Partnerships and Portfolio Development.
Basic Qualifications:
- 5+ years of experience in Business Development
- 2+ years of experience with negotiating and recommending deals/solutions that make sense for all parties involved
- 2+ years of experience with affiliate/performance marketing and experience structuring hybrid deals
- 5+ years of experience with networking and developing strong industry contacts
- 2+ years of experience overseeing numerous projects of various sizes, while managing client/sponsor and management expectations
Preferred Qualifications:
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Have a self-managed work style, eager to improve processes and drive efficiencies.
REQ-017243
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