CRM Manager

3 Months ago • All levels • Marketing • Campaign Management

About the job

Job Description

CRM Manager for Family Island game, developing and implementing CRM strategies, managing communication channels, analyzing campaign performance data, and collaborating with cross-functional teams.
Must have:
  • CRM Strategy
  • Push Notifications
  • Campaign Analysis
  • Cross-functional Teams
Good to have:
  • Email Marketing
  • Retention Marketing
  • Lifecycle Marketing
  • One Signal Braze
Perks:
  • Health Insurance
  • Training & Development
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Description

Moon Active is one of the world's fastest-growing mobile game companies, providing entertainment for millions of active users across the Universe. We are looking for a talented CRM Manager who will be responsible for push notifications, in-game mail and emails for players in Family Island game.

You will develop customer relationships, assist customer retention and drive the growth of revenue.

Responsibilities

  • Develop and implement a comprehensive CRM strategy to improve user engagement and achieve business KPIs
  • Manage and optimize communication channels (push notifications, emails, in-app messages) for effective CRM campaigns and user journeys
  • Collaborate with cross-functional teams to create targeted and impactful CRM campaigns
  • Analyze campaign performance data, maintain detailed reports and dashboards to measure success and identify insights for improving user engagement
  • Track, optimize, and enhance player engagement through effective segmentation and behavioral analysis
  • Create and conduct A/B tests to evaluate the effectiveness of CRM campaign strategies and messaging, leveraging data-driven insights to optimize future campaigns for maximum impact

Requirements

  • Strong communication skills and experience working with multiple stakeholders and cross-functional teams
  • Initiative person who are creating new ideas and approaches
  • Proficient in analytics, comfortable working with large datasets
  • Proven track record of project execution and taking full ownership of projects
  • High-level proficiency in English

Advantages

  • Experience in Marketing or Operations in B2C company (Email marketing, Retention marketing, Lifecycle marketing)
  • Familiarity with CRM tools and platforms such as One Signal and Braze

Benefits

  • Health insurance (family package)
  • Inner professional conferences M-CONF and ART-CONF
  • Training & Development/Tuition reimbursement
  • English classes
  • Referral program with generous bonuses if you have great professional recommendations
  • Modern and Comfortable office in the center of Vilnius (with books and boardgames’ library, rest areas, a game room and other perks)
  • Meal vouchers per working day and stocked kitchen with salads, juices, snacks, fruits, etc
  • Office informal events, celebration of product birthdays and other fun-activities
  • Corporate big events (Summer Family Day, NY party) and team buildings
  • Opportunity to participate in social activities held together with GameDev community and to make a contribution
  • Corporate SWAG and branded artifacts  
  • Sports expenses reimbursement

#LI-Hybrid

Gross salary 2300 - 2600 EUR/month. We are open to discuss a salary based on your competencies and skills.

If you feel you’ve got what it takes, let’s get in touch and know each other!

View Full Job Description
$27.6K - $31.2K/yr (Outscal est.)
$29.4K/yr avg.
Vilnius, Vilnius County, Lithuania

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About The Company

As one of the world’s fastest-growing mobile game companies, we produce engaging entertainment that is enjoyed by players across the universe!

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