Mobile User Acquisition Manager

1 Month ago • 2 Years + • Sales

Job Summary

Job Description

Moon Active, a rapidly expanding mobile game company based in Tel Aviv, is seeking a Mobile User Acquisition Manager for its Marketing team. This role involves managing and optimizing large-scale social media advertising budgets, focusing on maximizing ROI and improving conversion performance through A/B testing. The manager will also be responsible for analyzing campaign data, identifying new acquisition opportunities, and contributing to digital marketing strategy.
Must have:
  • Manage, optimize, and maximize ROI on large scale social media platforms (Facebook, Twitter, Instagram, YouTube, Twitch).
  • Improve conversion performance through A/B testing ad copy and creative types.
  • Recommend campaign enhancements including retargeting and bid automation.
  • Provide regular reporting and analysis of campaign performance.
  • Identify, plan, test, and implement new customer acquisition channels.
  • Influence strategy for key digital marketing initiatives.
Good to have:
  • Passion for mobile or free-to-play gaming
  • Understanding of mobile attribution

Job Details

Description

One of the world's fastest-growing mobile game companies, providing entertainment to millions of active users across the universe. As we expand, we're

looking

for

a

Mobile User Acquisition Manager

to join our amazing Marketing team.

Responsibilities

  • Manage, optimize and maximize ROI on large scale social media platforms (Facebook, Twitter, Instagram, YouTube, Twitch)
  • Constant conversion performance improvement by A/B testing ad copy and creative types
  • Make recommendations on campaign enhancements including retargeting, bid automation, etc
  • Provide regular reporting and analysis of campaign performance
  • Identify new opportunities, plan, test and implement new customer acquisition channels
  • Help influence the strategy for several key digital marketing initiatives

Requirements

  • +2 years of experience managing significant PPC budgets ($100K and up) on

social media in a professional capacity (executing/managing a company’s social media efforts)

  • Exceptional analytical and quantitative skills,

Strong Excel skills

  • Able to multitask and prioritize among many competing needs in a fast-paced, fluid environment, and ensure delivery dates are met
  • Good working knowledge of current best practices in paid traffic
  • Fluent Verbal and Written English Skills required
  • A minimum of a Bachelor’s degree, preferably with an emphasis in marketing, business, computer science, math, or similar quantitative focus

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About The Company

Moon Active is a developer of social games across multiple platforms (Facebook, iOS, and Android). We make games that offer fun entertainment experiences for everyone to enjoy.Our goal is to develop top-quality games and to connect people, friends, and players from all over the world.

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