Director, Marketing Services & Solutions
Job Summary
Job Description
The Director, Marketing Services & Solutions at Zones LLC will lead and execute strategic marketing initiatives for their IT services and solutions portfolio. Responsibilities include developing and implementing marketing strategies, driving lead generation, crafting compelling brand messaging, overseeing content development, conducting market research, collaborating with sales teams, managing partner marketing relationships, analyzing marketing performance, and leading a team of marketing professionals. The ideal candidate will possess extensive experience in B2B IT services marketing, strong leadership skills, and a deep understanding of the IT landscape.
Must have:
- Develop and execute marketing strategies
- Drive lead generation and brand building
- Craft compelling messaging and positioning
- Oversee content creation (case studies, etc.)
- Manage cross-functional teams and partner relationships
- Analyze marketing performance and report to leadership
Good to have:
- Experience with HubSpot, D365, Google Analytics
- Familiarity with SEO/SEM, digital advertising, and social media marketing
Perks:
- Comprehensive benefits package (medical, dental, vision)
- Life insurance
- 401(k) plan with matching
- Paid time off
9 skills required
Job Details
Description
Company Overview:
When it comes to IT solution providers, there are a lot of choices. But when it comes to providers with innovative and differentiating end-to-end service offerings, there’s really only one: Zones – First Choice for IT.TM
Zones is a Global Solution Provider of end-to-end IT solutions with an unmatched supply chain. Positioned to be the IT partner you need, Zones, a Minority Business Enterprise (MBE) in business for over 35 years, specializes in Digital Workplace, Cloud & Data Center, Networking, Security, and Managed/Professional/Staffing services. Operating in more than 120 countries, leveraging a robust portfolio, and utilizing the highest certification levels from key partners, including Microsoft, Apple, Cisco, Lenovo, Adobe, and more, Zones has mastered the science of building digital infrastructures that change the way business does business ensuring whatever they need, they can Consider IT Done. Follow Zones, LLC on Twitter @Zones, and LinkedIn and Facebook.
Position Overview:
The Director, Marketing Services and Solutions will lead and execute the strategic marketing initiatives for Zones services and solutions portfolio. This role is responsible for driving awareness, demand, and growth of IT services, ensuring alignment with sales, product, and delivery teams. The ideal candidate will have a deep understanding of the IT services industry, a proven track record in B2B marketing, and expertise in positioning complex solutions to targeted audiences.
What you’ll do as the Director, Marketing Services and Solutions:
The requirements listed below are representative of the knowledge, skill, and/or ability required. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.
- Strategic Planning & Execution: Develop and execute a comprehensive marketing strategy for IT services and solutions, aligned with Zones growth objectives and customer needs. Set priorities, allocate resources, and manage budgets to optimize marketing impact.
- Demand Generation: Drive lead generation programs across channels (digital, content marketing, events, etc.) to acquire, engage, and nurture prospects. Oversee campaign performance and refine strategies based on data-driven insights.
- Brand and Messaging: Craft compelling messaging and positioning that differentiates the company's services and solutions in the marketplace. Ensure consistent and powerful storytelling across all channels and campaigns.
- Content Development: Oversee the creation of high-quality marketing content (case studies, white papers, blog posts, webinars, etc.) to educate potential clients and highlight the value of Zone’s services and solutions.
- Market Research & Competitive Analysis: Conduct regular research on market trends, competitive landscape, and customer needs to adjust marketing strategies and maintain competitive positioning.
- Sales Enablement: Collaborate closely with sales teams to ensure alignment on messaging, provide tools (sales decks, case studies, product sheets), and deliver training on product positioning and buyer personas.
- Partner Marketing: Work with strategic partners to co-market joint solutions, develop co-branded assets, and participate in joint events to expand market reach.
- Analytics and Reporting: Track and analyze key performance metrics for marketing initiatives to optimize performance. Provide regular reporting to senior leadership and recommend improvements based on results.
- Team Leadership: Lead and mentor a team of marketing professionals. Foster a collaborative and innovative environment, driving continuous improvement and professional development.
What you will bring to the team:
- Bachelor’s degree in Marketing, Business, Communications, or a related field (MBA preferred)
- 12+ years of experience in B2B marketing, with a focus on IT services, solutions, or related fields
- Proven experience in building and executing demand generation and brand-building strategies
- Strong understanding of IT services, cloud solutions, cybersecurity, and managed services
- Excellent written and verbal communication skills, with experience in creating customer-facing messaging and presentations
- Proficiency with marketing automation tools, CRM systems, and analytics platforms (e.g., HubSpot, D365, Google Analytics)
- Demonstrated experience in managing cross-functional teams and working collaboratively with sales, product, and delivery teams
- Experience in managing partner marketing relationships with technology or service partners
- Familiarity with SEO/SEM, digital advertising, and social media marketing
- Strong project management skills and the ability to work in a fast-paced, dynamic environment
- Analytical mindset with the ability to interpret data and make data-driven decisions
#LI-KS1
#LI-Remote
Zones offers a comprehensive Benefits package:
While we’re committed to providing top-tier solutions, we’re just as committed to supporting our own team. Our employees enjoy a variety of comprehensive benefits, including medical/dental/vision coverage, life insurance, a 401(k) plan with matching provision, paid time off, and much more. And as a Minority Business Enterprise, a Corporate Plus member of the Northwest Minority Supplier Development Council, and an Equal Employment Opportunity Employer, our community is just as diverse.
At Zones, work is more than a job –with exciting careers with a global team who are client centric, have a passion for tech, who embrace change and lifelong learning in a collaborative culture. If you’re interested in working on the cutting edge of IT innovation, sales, engineering, operations, administration, and more, Zones is the place for you!
While we’re committed to providing top-tier solutions, we’re just as committed to supporting our own team. Our employees enjoy a variety of comprehensive benefits, including medical/dental/vision coverage, life insurance, a 401(k) plan with matching provision, paid time off, and much more. And as a Minority Business Enterprise, a Corporate Plus member of the Northwest Minority Supplier Development Council, and an Equal Employment Opportunity Employer, our community is just as diverse.
At Zones, work is more than a job –with exciting careers with a global team who are client centric, have a passion for tech, who embrace change and lifelong learning in a collaborative culture. If you’re interested in working on the cutting edge of IT innovation, sales, engineering, operations, administration, and more, Zones is the place for you!
All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, veteran status or on the basis of disability.
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