About the job
SummaryBy Outscal
Associate Creative Director needed with 10+ years experience in digital copywriting. Proven ability to lead and inspire a creative team, excellent writing, editing, and proofreading skills, and understanding of digital marketing principles.
About the job
Job Description- Associate Creative Director
About the Company:
OktoBuzz Digital Solutions Pvt. Ltd. is a Mumbai based Digital Marketing Agency working with premier clients like Citi India, Amazon Singapore, Hamleys India, Norton India, Forbes India, CNBC Tv18, Crossword, Hockey World Cup 2018, Simon and Schuster, Satva India and the US, Amazon.in - Westland Publishing (Authors like Amish Tripathi, Chetan Bhagat, Ashwin Sanghi) and more. We build digital go-to-market strategy for clients with focus on brilliant creativity combined with a deep understanding of consumer behaviour on social platforms. Parallel to this is expertise in performance driven ad planning with strong pedigree in attribution based campaign planning and execution.
From a Culture point of view we got featured on:
- Channel News Asia as a part of the GenZ documentary series.
- BBC news India as a ‘Happier place to work’.
- Global Happiness Coach- Kyla Mitsunaga’s International book “On Growing”
Know more about us at www.oktobuzz.com
Location: Andheri (E)
Responsibilities
- Strategy
- Be acutely aware of factors that drive client growth and create the communication strategy needed to drive client growth
- Drive creative strategy with the new business acquisition team and lead the creative pitch team
- Work on identifying proactive growth plans for existing clients
- Execution
- Presenting the big ideas to clients and managing creative expectations of clients linked to their brands
- Writing (big idea) and supervising the writing of content for existing and new clients in the domain of social media, ads, video content, website, emailers, apps and print or brand identity related projects.
- Mentoring the team for writing clear, compelling copies for the above mediums.
- Work with the performance, design and account management teams to achieve contracted client objectives.
- Measure creative performance
- Work on creating targets for the creative product in terms of engagement/shares/sales as pre-decided for every client with regular tracking.
- Manager and Team leader
- Mentor the team and create leaders
- Planning daily tasks for the team in-detail a day in advance to optimise resources towards client and company objectives.
- Tracking and being accountable for the performance of the team on a regular basis.
- Maintain high energy, positive attitude and motivate the team.
- Creating systems and processes that will help your department or team.
- Participate in the interview process to help recruit the right team members.
- Understanding the training needs of the team and working with the HR team to help them achieve the same.
- Adhere to the policies of the organisation and look-see that the team is accountable for the same too.
- Knowledge
- Be updated about the latest trends, practices, tools and client competition.
- Contribute to enhancing the knowledge of your team and clients.
- Research about the industry that your clients are a part of.
- Team Player
- Help OktoBuzz develop and execute a strategy to develop its brand and also become a thought leader in the industry.
- As being an important part of the organization, taking initiatives and help us take OktoBuzz to the next level.
Work Experience
10+ years of experience in digital copywriting
Skills Required
- Proven experience as a Group Head or similar role in a digital marketing environment.
- A strong portfolio showcasing a diverse range of digital content, such as website copy, social media posts, email campaigns, and ad copy.
- Excellent writing, editing, and proofreading skills, with impeccable attention to detail.
- Proficiency in SEO techniques and the ability to incorporate keywords effectively into copy.
- Understanding of digital marketing principles and an awareness of the latest industry trends.
- Ability to lead and inspire a creative team, fostering collaboration and innovation.
- Ability to work in a fast-paced environment, meet tight deadlines, and manage multiple projects simultaneously.
- Strong communication and collaboration skills, with the ability to work effectively as part of a cross-functional team.
Qualifications
Graduate in any stream
Strategic Thinking, Creative Leadership, Project Management Skills, Copywriting Expertise, Digital Marketing Knowledge