**REMOTE ROLE FOR EAST COAST APPLICANTS**
Position Overview
As the Director of Product Marketing, Emerging Products at G-P, you will be responsible for driving go-to-market strategies, crafting compelling product narratives, and translating highly technical solutions into clear, value-driven messaging that resonates with B2B SaaS buyers. This role will be pivotal in helping customers understand and adopt G-P’s cutting-edge AI-powered capabilities and emerging technologies.
The ideal candidate is an expert in simplifying complex products and features for enterprise buyers while supporting product-led growth (PLG) motions. You will collaborate closely with product, marketing, and revenue teams to ensure seamless execution of marketing initiatives that drive adoption and retention.
Key Responsibilities:
- Customer-Centric Leadership
- Champion customer-centric thinking to help G-P deeply understand and address the needs of B2B SaaS buyers.
- Develop detailed personas and customer journeys, ensuring marketing strategies align with the decision-making processes of target audiences.
- Compelling Product Positioning & Messaging
- Translate highly technical and AI-driven product features into compelling, value-based messaging tailored to buyers’ business needs.
- Craft differentiated narratives that resonate with C-suite executives, HR professionals, and other key decision-makers in the global hiring space.
- Tailored Messaging for Use Cases and Segments
- Develop positioning frameworks for different use cases, industries, and market segments to drive relevancy and adoption.
- Collaborate with product teams to ensure technical advancements align with customer needs and market opportunities.
- Strategic Campaign Collaboration
- Provide strategic insights for integrated marketing campaigns that emphasize the real-world impact of G-P’s platform and its innovative technologies.
- Partner with the brand, creative, and demand generation teams to design campaigns that attract and convert high-value buyers.
- Technical Product Storytelling
- Lead efforts to tell a cohesive story around G-P’s advanced features, particularly AI and emerging technologies, making them accessible and compelling to non-technical buyers.
- Create and refine content, including white papers, webinars, and product videos, that demonstrate technical capabilities in business terms.
- PLG-Focused Initiatives
- Design strategies to drive self-serve adoption, trial conversion, and activation for technical features and tools.
- Socialize user insights to improve onboarding, retention, and customer experience for PLG users.
- Cross-Functional Collaboration
- Build and maintain exceptional relationships with product, engineering, marketing, and sales teams to align efforts and ensure marketing success.
- Act as a translator between technical and non-technical teams to ensure messaging clarity and consistency.
- Metrics & Optimization
- Define, track, and analyze KPIs to measure the success of product marketing initiatives.
- Use data to optimize messaging, campaigns, and go-to-market strategies.
What You’ll Need to Succeed:
- 10+ years of product marketing experience in B2B SaaS, with a proven ability to market highly technical products to business-focused buyers.
- 4+ years leading high-performing teams
- Demonstrated expertise in crafting value-driven narratives for AI-powered features and emerging technologies.
- Proven success in driving adoption of technical solutions across the spectrum of PLG strategies through enterprise marketing.
- Exceptional storytelling skills with the ability to distill complex technical features into benefits that resonate with business buyers.
- Expertise in creating GTM strategies for technical products that integrate seamlessly with both sales and PLG motions.
- Ability to tailor messaging for different use cases, industries, and customer segments.
- Strong relationship-building and collaboration skills across technical and non-technical teams.
- Familiarity with AI technologies, PLG metrics (e.g., activation rates, trial conversion, NPS), and tools that support product adoption and engagement.
- Experience working closely with engineering and product teams to align technical roadmaps with marketing efforts.
- Demonstrated use of analytics, metrics, and benchmarking to drive decisions
#LI-REMOTE #LI-LM1
About Us
G-P helps growing companies unlock their full potential by making it possible to build highly skilled global teams in days instead of months. Through our SaaS-based platform, we help find, hire, onboard, pay, and manage team members, quickly and compliantly, to expand growth opportunities for everyone, everywhere – without the hassle of setting up local subsidiaries or branch offices.
G-P. Global Made Possible.
G-P is a proud Equal Opportunity Employer, and we are committed to building and maintaining a diverse, equitable and inclusive culture that celebrates authenticity. We prohibit discrimination and harassment against employees or applicants on the basis of race, color, creed, religion, national origin, ancestry, citizenship status, age, sex or gender (including pregnancy, childbirth, and pregnancy-related conditions), gender identity or expression (including transgender status), sexual orientation, marital status, military service and veteran status, physical or mental disability, genetic information, or any other legally protected status.
G-P also is committed to providing reasonable accommodations to individuals with disabilities. If you need an accommodation due to a disability during the interview process, please contact us at careers@g-p.com.
