Employer Branding Strategy and Communication Lead

1 Week ago • 5 Years + • Human Resource • Marketing • $208,000 PA - $432,000 PA

Job Summary

Job Description

The Employer Branding (EB) Strategy and Communication Lead will spearhead the development and execution of ByteDance's global employer brand strategy. This role involves leading creative campaigns, collaborating with cross-functional teams (HR, PR, Marketing), and managing a team to create compelling content (video, social, digital) that attracts top talent. Responsibilities include defining the company's employer brand, identifying opportunities and challenges across multiple brands and regions, and overseeing the creation of engaging content reflecting company culture and employee experiences. The ideal candidate will have 5+ years of experience in creative leadership roles within B2C industries, particularly in technology. A strong portfolio showcasing video, brand storytelling, and campaign work is essential, along with proven success leading teams and managing multiple projects globally.
Must have:
  • 5+ years creative leadership in B2C tech
  • Strong portfolio (video, storytelling)
  • Lead creative teams & manage projects
  • Cross-functional collaboration skills
  • Global market experience
  • Excellent communication skills
Good to have:
  • Employer branding metrics knowledge
  • Integrated campaign development experience
  • Employee experience/talent acquisition knowledge
  • Multilingual skills
Perks:
  • Medical, dental, and vision insurance
  • 401(k) savings plan with company match
  • Paid parental leave
  • Paid time off (holidays, sick days, personal time)
  • Disability and life insurance
  • Wellbeing benefits

Job Details

Responsibilities
The Employer Branding (EB) team Help potential candidates understand who we are as an employer - either ByteDance or any of its brands; Partner with our internal stakeholders to move candidates through the talent funnel, from awareness to interest, and application through hire; And, to maintain a pulse on candidate satisfaction and champion employee experiences. Responsibilities - Lead the creative and strategic development of the company’s global employer brand, ensuring our mission, vision, values, and talent philosophy are communicated clearly, consistently, and compellingly to external audiences; - Identify opportunities and challenges related to managing multiple employer brands across business lines and regions, develop integrated creative strategies to unify storytelling and address differentiation; - Oversee the development of high-impact creative campaigns and content strategies that amplify our company culture, leadership principles, and employee experience — aligned with global brand positioning; - Collaborate with cross-functional partners (including HR, PR, marketing, and business leaders) to surface compelling narratives and turn business or employee stories into cohesive, high-quality creative deliverables; - Lead and guide a team to conceptualize, create, and deliver multi-format content (e.g., video, social, digital, experiential) tailored to specific audiences, platforms, and regions; - Ensure all creative output is on-brand, timely, and aligned with business and talent goals, managing both in-house resources and external agency partners where necessary.
Qualifications
Minimum Qualifications - 5+ years of experience in creative leadership roles within B2C industries, preferably in technology or internet sectors, with a mix of agency, studio, and in-house experience; - Strong portfolio showcasing professional video, brand storytelling, or campaign work, ideally with experience in documentary-style or human-centered storytelling. Strong storytelling instincts, editorial judgment, and a visual eye, with sensitivity to different audiences and cultural nuances; - Proficient in creative tools and software (e.g., Adobe Creative Suite, Premiere Pro, After Effects, Final Cut Pro). - A portfolio of relevant work is required as part of the application; - Strong project management and cross-functional collaboration skills — able to balance creative vision with business goals in a fast-paced environment. Deep understanding of employer branding, organizational culture, and talent communications; capable of translating abstract concepts into relatable and emotionally resonant content; - Proven success leading creative teams or managing multiple projects across global markets with strong stakeholder engagement and delivery excellence; - Highly self-motivated, resourceful, adaptable to change, and driven by curiosity and impact; - Excellent written and verbal communication skills in English; multilingual skills are a plus, to support effective collaboration with global teams. Preferred Qualifications - Bachelor's degree or above in Marketing, Communications, Film Production, Creative Media, or related fields; - Familiarity with employer branding metrics and how creative content drives perception, engagement, and conversion; - Experience in integrated campaign development across paid, earned, and owned channels; - Exposure to employee experience, talent acquisition, or internal communications strategies; - Comfortable working across multiple time zones and cultures in a matrixed global environment.
Job Information
【For Pay Transparency】Compensation Description (Annually)

The base salary range for this position in the selected city is $208000 - $432000 annually.

Compensation may vary outside of this range depending on a number of factors, including a candidate’s qualifications, skills, competencies and experience, and location. Base pay is one part of the Total Package that is provided to compensate and recognize employees for their work, and this role may be eligible for additional discretionary bonuses/incentives, and restricted stock units.

Benefits may vary depending on the nature of employment and the country work location. Employees have day one access to medical, dental, and vision insurance, a 401(k) savings plan with company match, paid parental leave, short-term and long-term disability coverage, life insurance, wellbeing benefits, among others. Employees also receive 10 paid holidays per year, 10 paid sick days per year and 17 days of Paid Personal Time (prorated upon hire with increasing accruals by tenure).

The Company reserves the right to modify or change these benefits programs at any time, with or without notice.

For Los Angeles County (unincorporated) Candidates:

Qualified applicants with arrest or conviction records will be considered for employment in accordance with all federal, state, and local laws including the Los Angeles County Fair Chance Ordinance for Employers and the California Fair Chance Act. Our company believes that criminal history may have a direct, adverse and negative relationship on the following job duties, potentially resulting in the withdrawal of the conditional offer of employment:

1. Interacting and occasionally having unsupervised contact with internal/external clients and/or colleagues;

2. Appropriately handling and managing confidential information including proprietary and trade secret information and access to information technology systems; and

3. Exercising sound judgment.

About Us

Founded in 2012, ByteDance's mission is to inspire creativity and enrich life. With a suite of more than a dozen products, including TikTok, Lemon8, CapCut and Pico as well as platforms specific to the China market, including Toutiao, Douyin, and Xigua, ByteDance has made it easier and more fun for people to connect with, consume, and create content.

Why Join ByteDance

Inspiring creativity is at the core of ByteDance's mission. Our innovative products are built to help people authentically express themselves, discover and connect – and our global, diverse teams make that possible. Together, we create value for our communities, inspire creativity and enrich life - a mission we work towards every day.

As ByteDancers, we strive to do great things with great people. We lead with curiosity, humility, and a desire to make impact in a rapidly growing tech company. By constantly iterating and fostering an "Always Day 1" mindset, we achieve meaningful breakthroughs for ourselves, our Company, and our users. When we create and grow together, the possibilities are limitless. Join us.

Diversity & Inclusion

ByteDance is committed to creating an inclusive space where employees are valued for their skills, experiences, and unique perspectives. Our platform connects people from across the globe and so does our workplace. At ByteDance, our mission is to inspire creativity and enrich life. To achieve that goal, we are committed to celebrating our diverse voices and to creating an environment that reflects the many communities we reach. We are passionate about this and hope you are too.

Reasonable Accommodation

ByteDance is committed to providing reasonable accommodations in our recruitment processes for candidates with disabilities, pregnancy, sincerely held religious beliefs or other reasons protected by applicable laws. If you need assistance or a reasonable accommodation, please reach out to us at

Similar Jobs

Dream Games - Creative Producer, Brand Marketing

Dream Games

London, England, United Kingdom (On-Site)
8 Months ago
On Location - Manager, Social Content Production

On Location

(On-Site)
1 Month ago
ByteDance - Employer Branding Strategy and Communication Lead

ByteDance

Singapore (On-Site)
1 Week ago
On Location - Manager, Social Content Production

On Location

New York, New York, United States (On-Site)
1 Month ago
Redrob - Video Editor

Redrob

Udaipur, Rajasthan, India (On-Site)
7 Months ago
Keywords Studios - Player Support Agent - Spanish/English

Keywords Studios

Silesian Voivodeship, Poland (Hybrid)
1 Month ago
Voodoo - Junior HR Operations Specialist

Voodoo

Paris, Île-de-France, France (On-Site)
3 Months ago
Playrix - Senior Recruiter

Playrix

Georgia (Remote)
6 Months ago
Tencent - HR Compliance Associate

Tencent

Shenzhen, Guangdong Province, China (On-Site)
4 Months ago
The Walt Disney Company - Talent Manager

The Walt Disney Company

London, England, United Kingdom (Hybrid)
3 Days ago

Get notifed when new similar jobs are uploaded

Similar Skill Jobs

Trailer Park Group - Senior Promo Producer – Campaign, AV

Trailer Park Group

Mumbai, Maharashtra, India (On-Site)
5 Months ago
Adobe - Senior Designer, Frame.io

Adobe

San Jose, California, United States (Remote)
2 Weeks ago
WebMD - Audio Visual Technician (m/w/d)

WebMD

United Kingdom (On-Site)
6 Months ago
Kaarlo Training & HR Solutions   - Video Editor - Trichy

Kaarlo Training & HR Solutions

Tiruchirappalli, Tamil Nadu, India (On-Site)
7 Months ago
Openhouse - Content Specialist- Videographer

Openhouse

Bengaluru, Karnataka, India (On-Site)
7 Months ago
ByteDance - Employer Branding Strategy and Communication Lead

ByteDance

Los Angeles, California, United States (On-Site)
1 Week ago
On Location - Manager, Social Content Production

On Location

(On-Site)
1 Month ago
PwC - Consulting - Graphic Designer and Content Creator Manager (Subcontractor) - Amman

PwC

Amman, Amman Governorate, Jordan (On-Site)
6 Months ago
The Walt Disney Company - Associate Graphic Designer

The Walt Disney Company

Glendale, California, United States (On-Site)
4 Days ago
Kokotree - Video Producers and Editors

Kokotree

Wilmington, North Carolina, United States (On-Site)
5 Months ago

Get notifed when new similar jobs are uploaded

Jobs in New York, New York, United States

Sawhorse Productions - Business Development Lead - Interactive

Sawhorse Productions

Los Angeles, California, United States (Remote)
3 Weeks ago
Netflix - Senior Game Designer

Netflix

Los Angeles, California, United States (On-Site)
5 Days ago
ByteDance - Senior Machine Learning Engineer - AML Algorithm

ByteDance

Seattle, Washington, United States (On-Site)
5 Months ago
Google - Security Consultant Architect

Google

Atlanta, Georgia, United States (On-Site)
4 Days ago
ByteDance - Research Scientist Graduate (Multimodal Interaction and World Model - Pre-Training)

ByteDance

Seattle, Washington, United States (On-Site)
1 Week ago
NVIDIA - Senior Silicon Validation and Productization Engineer

NVIDIA

Santa Clara, California, United States (Hybrid)
1 Month ago
ByteDance - Benefits Business Partner - Los Angeles

ByteDance

Los Angeles, California, United States (On-Site)
5 Months ago
Meta - Technical Program Manager, Net Infra (Backbone)

Meta

Denver, Colorado, United States (On-Site)
5 Months ago
Giant Sparrow - Senior Gameplay Designer

Giant Sparrow

Los Angeles, California, United States (Remote)
1 Week ago
Google - Field Sales Representative III, Public Sector, New England

Google

New Hampshire, United States (On-Site)
3 Days ago

Get notifed when new similar jobs are uploaded

Human Resource Jobs

PwC - ETIC, Scrum Master - Graduate Program (German Speaker)

PwC

Cairo, Cairo Governorate, Egypt (On-Site)
1 Month ago
PwC - Regional Sourcing Senior Associate

PwC

Makati, Metro Manila, Philippines (On-Site)
6 Months ago
Playrix - Senior HR Generalist

Playrix

Ireland (Remote)
6 Months ago
PwC - Senior Associate - Consulting - Workforce Transformation (Talent Pool)

PwC

Jakarta, Jakarta, Indonesia (On-Site)
6 Months ago
Google - Googler Experience Operations, People Experience (English, Spanish)

Google

Mexico City, Mexico City, Mexico (On-Site)
3 Days ago
Coursera - Compensation Manager, Global Rewards

Coursera

United States (Remote)
1 Month ago
PwC - Senior Workday Talent and Learning Consultant

PwC

Warsaw, Masovian Voivodeship, Poland (Hybrid)
6 Months ago
PlatinumGames - Disability Recruitment

PlatinumGames

(On-Site)
3 Months ago
Google - Associate Recruiting Specialist

Google

Warsaw, Masovian Voivodeship, Poland (On-Site)
1 Day ago
Evolution - Junior HR Generalist

Evolution

Buenos Aires, Buenos Aires, Argentina (On-Site)
3 Weeks ago

Get notifed when new similar jobs are uploaded

About The Company

Where imagination meets innovation, delivering limitless gaming experiences.

San Jose, California, United States (On-Site)

San Jose, California, United States (Hybrid)

Kuala Lumpur, Federal Territory Of Kuala Lumpur, Malaysia (On-Site)

Kuala Lumpur, Federal Territory Of Kuala Lumpur, Malaysia (On-Site)

Taguig, Metro Manila, Philippines (Hybrid)

Los Angeles, California, United States (On-Site)

New York, New York, United States (On-Site)

Pasig, Metro Manila, Philippines (On-Site)

View All Jobs

Get notified when new jobs are added by ByteDance

Level Up Your Career in Game Development!

Transform Your Passion into Profession with Our Comprehensive Courses for Aspiring Game Developers.

Job Common Plug