GTM Associate Product Marketing Manager (Field Services)

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About Salesforce

We’re Salesforce, the Customer Company, inspiring the future of business with AI+ Data +CRM. Leading with our core values, we help companies across every industry blaze new trails and connect with customers in a whole new way. And, we empower you to be a Trailblazer, too — driving your performance and career growth, charting new paths, and improving the state of the world. If you believe in business as the greatest platform for change and in companies doing well and doing good – you’ve come to the right place.

At Salesforce, our Product Marketers craft inspirational stories and deliver ground-breaking product demos to people around the world. We develop product messaging and positioning, go-to-market programs, campaigns, events, and sales enablement. Our success is defined by our ability to deliver relevant content that creates trials, sales pipeline, and ultimately, new customers.

We are looking for a creative, motivated product marketer to deliver innovative product marketing to support Field Service, part of our Service Cloud portfolio. In this role, you will be responsible for working cross-functionally with marketing, sales, and product teams to create messaging, positioning, content, events, and enablement.
 

Responsibilities

• Create the core value proposition and selling points for Field Service.

• Translate our marketing & industry-focused initiatives into actionable programs to help fuel the sales pipeline, close deals, and deliver growth.

• Develop repeatable, scalable processes to better train sales teams, and drive always-on sales plays and programs.

• Build consensus, alignment, and engagement across Campaigns, Creative, Product Marketing, Product Management, Sales, Pricing Strategy, and Customer Success

• Have a hand in crafting the messaging and positioning strategy and execution for target personas in partnership with global Go-to-Market, Campaigns, Content, and Corporate Marketing teams.

What does the ideal candidate look like?

Required Skills:

• 3-4 years of experience in product marketing, industry marketing, or corporate marketing

• Strong communication skills, both written and verbal

• Ability to strategize and craft compelling messaging

• Drive hands-on tactical execution

• Ability to influence project execution with limited guidance amidst multiple shifting priorities and goals.

• Hands-on ability to create a range of marketing assets, including and succinct slide enablement decks.

• Experience will be evaluated based on alignment to the core competencies for the role (e.g. extracurricular leadership roles, military experience, volunteer work, etc.)

Preferred Skills:

• Experience in Salesforce products and/or other SaaS and B2B technology platforms

• Experience working with direct distribution (sales) teams is a plus

• Ability to inspire optimism, fun, and the desire to always be learning!

• A natural collaborator

• Get-it-Done confidence to pick up and lead new projects even in the face of ambiguity

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