Lead Performance Marketing Manager

2 Months ago • 5 Years +

About the job

Summary_{By Outscal}

Lead Performance Marketing Manager role at Rovio, managing multi-million dollar budgets, driving UA strategies for mobile games. Strong experience in mobile game user acquisition and data-driven optimization are essential.

Rovio is part of the SEGA family and world famous for our flagship IP Angry Birds - want to know more about Rovio as an employer? Click here.

If performance marketing is your passion, you are excited about data-driven growth, are great at defining and executing marketing strategies and always strive to learn more - join our central growth team working with a portfolio of SEGA titles.

We are looking for a Performance Marketing Lead who will take strong ownership of multiple projects, alongside a team of performance marketers. Your core responsibility will be to drive results via successful execution of strategy, leveraging multimillion dollar budgets. You will join a vibrant performance marketing craft and have the opportunity to mentor and support others, reporting directly to the Head of UA.

Our team is located in our HQ office in Espoo in a hybrid model with a couple of days a week spent together in the office. If you are not in Finland yet, we will provide relocation assistance.

You will have impact and fun at work by doing:

Overseeing the performance marketing strategy and its daily execution, running user acquisition activities on high priority game projects for Rovio
Managing and analysing campaigns, including optimization and monitoring of campaigns and budget allocation
Driving a relentless culture of experimentation on all key existing UA channels, while also ideating and establishing new user acquisition funnels for our games
Constantly looking to maximise growth opportunities and work with cross functional teams to achieve this throughout the games’ lifecycle
Contributing to the creative ideation and strategy, working closely with other teams to create and test our next top ads
Bringing exploration and insight to acquisition funnel measurement, including helping to define & set goals for KPIs and working with Analytics & Data Engineering on implementing performance predictions
Collaborating with Data craft and Finance on investment forecasts, budgeting and cash flow projections based on performance marketing investments, providing reporting on performance at a regular cadence for key stakeholders

Experience and skills we are looking for:

Solid working experience of 5+ years in mobile games and/or app user acquisition
Demonstrated ability to effectively manage and optimise multi-million dollar acquisition budgets
Wide understanding of UA strategies and channels outside of tracked marketing
Proven ability to partner with cross-functional teams: Product, Finance, Creative and Business Intelligence/ Data Engineering
Balance of data skills and understanding of creatives
Excellent managerial, communication, interpersonal and presentation skill
Growth mindset when you are never satisfied with status-quo, always striving to improve and learn, encouraging teams and colleagues to do the same

Please send your CV in English. We look forward to meeting you!

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We welcome applicants to use the name they want to be addressed by in the application form, regardless of whether it is their legal name.

At Rovio, we are also committed to providing reasonable accommodations for qualified individuals with disabilities or special needs in our working environment and job application procedures. We are committed to continuously improving workplace accessibility. If you have any questions before applying, please write to us at recruitment@rovio.com.

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About The Company

Rovio Entertainment Corporation

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Rovio Entertainment Corporation is a global mobile-first games company that creates, develops and publishes mobile games, which have been downloaded over 5 billion times. Rovio is best known for the global Angry Birds brand, which started as a popular mobile game in 2009, and has since evolved from games to various entertainment, animations and consumer products in brand licensing. Rovio has produced The Angry Birds Movie (2016), and its sequel, The Angry Birds Movie 2 was released in 2019. The company offers multiple mobile games and has eight game studios – one in Espoo (Finland), one in Stockholm (Sweden), one in Copenhagen (Denmark), one in Barcelona (Spain), two in Montreal and one in Toronto (Canada). The studios also include a subsidiary in Izmir (Turkey) called Ruby Games, which was acquired in 2021. Most of the employees are based in Finland where Rovio is headquartered. The company’s shares are listed on the main list of NASDAQ Helsinki stock exchange with the trading code ROVIO. Sega Europe Limited has acquired more than 90 percent of Rovio’s issued and outstanding shares and will delist the company from NASDAQ Helsinki stock exchange as soon as permitted under applicable laws.