Monetization & Sales Strategist - Empire franchise

Goodgame Studios, part of Stillfront Group, is home to one of the most successful free-to-play strategy franchises developed in Germany and played worldwide. With over a billion in revenue, the Empire franchise (Goodgame Empire on web & Empire: Four Kingdoms on mobile) continues to grow.

To drive revenue expansion, we’re looking for a Monetization & Sales Strategist to optimize in-game sales, upselling mechanics, and pricing strategies. You will be responsible for maximizing player spending while ensuring long-term engagement.

This role is ideal for professionals with experience in gaming, e-commerce, or digital product monetization, particularly in pricing models, bundling strategies, and sales optimization.

YOUR MISSION

Monetization & Upselling Strategy

• Develop in-game sales funnels to increase ARPU, ARPPU, and conversion rates

• Apply tiered pricing, high-value bundles, and personalized upselling mechanics by implementing private offers and targeted discounts based on player behavior, particularly for VIP players and high spenders

• Optimize LiveOps sales cycles, flash sales, and seasonal promotions

• Use push notifications, email, Discord, and in-game prompts for targeted sales, as well as oversee social promotions to maximize conversions

• Leverage behavioral segmentation to trigger high-value spending events

LiveOps & Sales Optimization

• Align LiveOps events with sales strategies to maximize revenue

• Own pricing models for battle passes, progression monetization, and loyalty incentives

• Monitor and adjust monetization KPIs, ensuring sustainable revenue growth

• Work closely with product, data, and game design teams to enhance monetization

YOUR BACKSTORY

• Proven experience in monetization, digital sales, or e-commerce

• Strong analytical mindset in pricing strategy and revenue optimization

• Ability to create high-impact sales offers and in-game promotions

• A commercial mindset, focused on long-term revenue growth

• Cross-functional collaboration skills with product, data, and LiveOps teams

WHY JOIN US?

• Shape the monetization strategy for one of the biggest F2P strategy franchises

• Directly impact revenue growth in a billion-dollar brand

• Work in a data-driven, results-oriented environment where success is measured by monetization KPIs

• Competitive benefits, career growth opportunities, and a high-impact role