PPC Specialist

20 Hours ago • 3 Years +

Job Summary

Job Description

The PPC Specialist will be responsible for planning, executing, and optimizing PPC campaigns across Google Ads, Meta (Facebook & Instagram), LinkedIn, and other paid channels. They will conduct keyword research, audience targeting, and ad copywriting to maximize campaign performance. The specialist will monitor budgets, bids, and performance metrics for cost-effective ROI and lead generation. A/B testing will be performed on ads and landing pages. The role includes analyzing campaign data, providing insights, and collaborating with internal teams and clients. The candidate will also stay updated with industry trends and best practices.
Must have:
  • 3+ years of experience managing PPC campaigns (Google Ads, Meta Ads, etc.).
  • Proficiency in Google Ads, Meta Ads Manager, and Google Analytics.
  • Strong analytical skills to interpret data and optimize campaigns.
  • Excellent communication and collaboration skills.
Good to have:
  • Certifications in Google Ads, Meta Blueprint, or other PPC courses.
  • A portfolio or case studies demonstrating past campaign successes.

Job Details

About Us:
We are a leading digital agency based in Dubai, specializing in high-impact digital marketing solutions. We are seeking an experienced PPC Specialist with 3+ years of proven expertise in managing and optimizing paid advertising campaigns. The ideal candidate will bring strong analytical skills, a strategic mindset, and a passion for driving measurable results through PPC.

Key Responsibilities:

  • Plan, execute, and optimize PPC campaigns across Google Ads, Meta (Facebook & Instagram), LinkedIn, and other paid channels for both in-house and client projects.
  • Conduct keyword research, audience targeting, and ad copywriting to maximize campaign performance while aligning with client and internal business goals.
  • Monitor budgets, bids, and performance metrics to ensure cost-effective ROI and lead generation for multiple stakeholders.
  • Perform A/B testing on ads, landing pages, and audience segments to improve conversion rates across diverse industries.
  • Analyze campaign data and provide actionable insights and reports for both internal teams and clients.
  • Collaborate with designers, content writers, and account managers to ensure cohesive campaign execution.
  • Stay updated with industry trends, platform updates, and best practices in PPC and digital advertising.

Requirements:

  • Minimum 3 years of hands-on experience in managing PPC campaigns (Google Ads, Meta Ads, etc.) for both agency clients and in-house brands.
  • Proficiency in Google Ads, Meta Ads Manager, Google Analytics, and other PPC tools.
  • Strong analytical skills with the ability to interpret data and optimize campaigns for different business objectives.
  • Excellent communication and collaboration skills to work with clients, internal teams, and external partners.
  • Ability to manage multiple campaigns across different industries and meet deadlines in a fast-paced environment.
  • Certifications in Google Ads, Meta Blueprint, or other PPC-related courses are a plus.
  • A portfolio or case studies demonstrating past campaign successes for both client and in-house projects is preferred.

If you are a results-driven PPC expert looking to grow with a dynamic agency, we’d love to hear from you! Apply now with your resume and portfolio

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