Product Marketing Manager
Job Summary
Job Description
- Define and implement go-to-market strategy for new products, features, and use cases.
- Guide product positioning and communication, developing clear and differentiating messaging.
- Work closely with the product team to gather market feedback and contribute to the roadmap.
- Produce strategic content: pitch decks, one-pagers, battle cards, case studies, blog posts, and release notes.
- Support the sales team with useful assets for sales and training.
- Monitor competitors and market benchmarks, identifying trends and differentiation opportunities.
- Create and update documentation for clients and partners, including product sheets and training materials.
- Collaborate with the marketing team on lead generation through campaigns and content.
- Experience in B2B SaaS, startup, or scale-up contexts.
- Familiarity with composable, headless, no-code products.
- Full remote work (the office, if you want, is in Milan).
- Dynamic, creative, and high-responsibility environment.
- Direct access to the leadership team and fast growth opportunities.
- Possibility of stock options.
3 skills required
Job Details
Description
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For our client, a strategic partner through which brands and marketing teams build omnichannel digital experiences, we are looking for a Product Marketing Manager.
About the Company
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We are talking about the next-generation visual and composable CMS that blends the flexibility of the headless approach with the power of visual editing.
Used by over 100 iconic brands in Europe, such as Valentino, Dolce & Gabbana, Bottega Veneta, and Illy, the company is a fast-growing scale-up that has just closed a new investment round of €2.7M led by Vertis.
About the Role
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You will be the connection point between product, sales, and market. Your goal will be to contribute to the strategic positioning of the platform, enhancing its functionalities and supporting commercial growth through content, messages, and insights.
Your work will have a direct impact on the go-to-market, communication, and perception of the company in Europe.
Key Responsibilities
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- Define and implement the go-to-market strategy for new products, features, and use cases.
- Guide product positioning and communication, developing clear and differentiating messaging.
- Work closely with the product team to gather market feedback and contribute to the roadmap.
- Produce strategic content: pitch decks, one-pagers, battle cards, case studies, blog posts, and release notes.
- Support the sales team with useful assets for sales and training.
- Monitor competitors and market benchmarks, identifying trends and differentiation opportunities.
- Create and update documentation for clients and partners, including product sheets and training materials.
- Collaborate with the marketing team on lead generation through campaigns and content.
Requirements
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- You have at least 4 years of experience in Product Marketing or similar roles, preferably in B2B SaaS, startup, or scale-up contexts.
- You have a strategic approach but are operational and autonomous in execution.
- You are familiar with complex digital products and GTM (ideally composable, headless, no-code).
- You write very well! You know how to synthesize, tell stories, and add value.
- You are data-oriented: you measure, test, improve.
- You speak fluent English.
Benefits
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- Full remote work (the office, if you want, is in Milan).
- Dynamic, creative, and high-responsibility environment.
- Direct access to the leadership team and fast growth opportunities.
- Possibility of stock options.
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