Program Lead, International Growth Agency

1 Month ago • 4 Years + • Business Development

Job Summary

Job Description

This role is a Program Lead for International Growth Agency at Google, located in Dublin, Ireland. The position requires fluent German communication skills as it involves direct customer interaction. Responsibilities include working within an international team to help Google's DACH agency partners accelerate their clients' global market investments. This involves developing enablement programs for expansion in the digital advertising market, building relationships with partner C-levels, and acting as a trusted consultant to enhance international service offerings. The role further entails identifying high-impact export opportunities, creating export growth narratives, partnering with sales and cross-functional teams for support from expansion strategy to campaign execution, and leveraging data-driven models to impact marketing operations across international markets. The ideal candidate possesses strong analytical skills, relationship-building capabilities, and a deep understanding of the digital advertising landscape.
Must have:
  • Bachelor's degree or equivalent experience
  • 4+ years in customer-facing roles
  • Fluent German communication
  • Data-driven model application experience
  • International market experience
  • Client relationship management
Good to have:
  • Advertising sales experience
  • Media account management experience
  • International business building experience
  • Digital advertising experience
  • EMEA and global agency ecosystem knowledge

Job Details

Minimum qualifications:

  • Bachelor's degree or equivalent practical experience.
  • 4 years of experience in customer-facing sales or consulting roles.
  • Experience using thought leadership to apply data-driven models that have had a tangible impact on marketing operations across international markets.
  • Experience working with international markets, or managing relationships with multinational clients.
  • Ability to communicate in German fluently, as this is a customer-facing role that requires interactions in German.

Preferred qualifications:

  • Experience in advertising sales, media account management, consulting, international marketing, or related field.
  • Experience using thought leadership to apply data-driven models that have had a tangible impact on marketing operations across international markets.
  • Experience building an international business, including developing and executing international expansion plans and working in multiple countries and cultures.
  • Experience working with international markets, or managing relationships with multinational clients.
  • Experience working with digital advertising in a client-facing role (e.g., sales, advertising agencies, account management, etc.).
  • Knowledge of the EMEA and global agency ecosystem.

About the job

Businesses that partner with Google come in all shapes, sizes and market caps, and no one Google advertising solution works for all. Your knowledge of online media combined with your communication skills and analytical abilities shapes how new and existing businesses grow. Using your relationship-building skills, you provide Google-caliber client service, research and market analysis. You anticipate how decisions are made, persistently explore and uncover the business needs of Google's key clients and understand how our range of product offerings can grow their business. Working with them, you set the vision and the strategy for how their advertising can reach thousands of users.

Google’s customers and agency partners are operating in a world and each of them has unique opportunities and challenges. In the International Growth team, we strive to offer agencies and clients bespoke international growth solutions so that they can grow in an increasingly globalized and digitized world. With Google’s global reach and in-depth market knowledge, International Growth Consultants are a worldwide team that helps customers develop international expansion strategies and helps solve operational challenges.

Our Large Customer Sales teams partner closely with many of the world’s biggest advertisers and agencies to develop digital solutions that build businesses and brands. We enjoy a bird’s eye view on the massive transformation occurring as advertising shifts to mobile and online platforms. We're uniquely situated to help shape how companies grow their businesses in the digital age. We advise clients on Google's broad range of products across search, video and mobile to help them connect instantly and seamlessly with their audiences.

Responsibilities

  • Work on an international team helping Google's Google Customer Solutions (GCS) DACH agency partners accelerate their clients' investments in global markets. Understand how to enable agencies at scale on export, and build an enablement program on expansion around the digital advertising market, using your technical product aptitude and problem-solving skills.
  • Develop relationships with Partner C-levels to serve as a trusted consultant to accelerate our international service offering. Understand our customers’ objectives and help them achieve these by developing forward-thinking, data-driven export business recommendations.
  • Identify high-impact export opportunities within a portfolio based on existing frameworks and tools, and develop export growth narratives and approaches to drive export growth for your assigned portfolio of partners.
  • Partner with Sales and cross-functional teams to manage support from expansion strategy to campaign execution.

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