Senior Data Analyst, Marketing Analytics

About the Role & Team

Disney+ is The Walt Disney Company (TWDC)’s Direct-to-Consumer (DtC) video entertainment service targeted to all audiences. The service consists of long form and short form video built around six key content brands (Disney, Pixar, Marvel, Star Wars, National Geographic and Star), with an appealing and easy to use interface accessed across multiple platforms including TVs, mobile devices, and gaming consoles.

The DtC UKI/EMEA team is responsible for the overall commercial performance and the day-to-day operations of Disney+. This includes marketing, customer acquisition and retention, partnerships, customer engagement, implementation/localisation of the global content strategy, analytics and research.

Within this team, you’ll will be responsible for the ongoing commercial performance of TWDC’s DtC partner business, in UK&I and EMEA. In addition to this, you’ll be directly responsible for quarterly and weekly subscriber acquisition and revenue targets, as well as ongoing partner subscriber activation, engagement and retention - working closely with the local and regional DtC teams, as well as the affiliate and brand partnerships teams.

The role will also partner closely with the UK&I Director, Finance, Legal, and Trading leads to align strategies, ensure seamless collaboration and deliver impactful business outcomes.

This role will require you to be onsite 4 days a week.

What You Will Do

• Working with the Director and our partner to set quarterly and weekly subscriber sales targets with partners.
• Working with the Director and our partner to set quarterly and weekly activation, engagement and retention targets with partners.
• Building a cohesive week by week trading plan and joint business plan targeting incremental growth.
• Operationalising the joint business plan with our partner and tracking performance against target.
• Proactively identify opportunities for deal expansion (packaging, promotions), driving incremental subs/revenue opportunities to grow beyond agreed deal terms, and working with affiliates team to contract and execute them effectively.
• Collaborate closely with partner and DtC product teams to develop and implement strategies that enhance activation, improve customer engagement, and drive sustainable growth
• Cultivate a deeply collaborative relationship with the partner marketing team, ensuring a shared focus on creating impactful campaigns that deliver genuine value to partners and enhance their success.
• Communicate upcoming TWDC streaming priorities and ensure alignment between commercial and marketing actions.
• Working closely with our partner to drive maximum ‘sell-through’ of Disney+, utilising all levers available including optimising customer journeys flows, effective execution of promotional (redemption-based) campaigns, and maximising our presence in all partner channels and packages.
• Day to day lead with our partner – leading key meetings (QBR) and weekly catch ups internally and externally.

Required Qualifications & Skills

This role demands extensive experience and a proven track record in achieving commercial success by building and managing third-party partnerships. The ideal candidate will demonstrate the ability to craft clear strategies, promote best practices, and collaborate effectively with colleagues and stakeholders.

Key skills and experience required:

• Significant experience in driving sales targets and achieving substantial growth within a DTC (Direct-to-Consumer) environment.
• A strong commercial mindset with a data-driven approach to achieving results.
• Background in a digital DTC business, with a good understanding of activation, engagement and retention metrics, ideally with a focus on B2B2C models.
• Demonstrated ability to establish and nurture deep, collaborative relationships with external partners.
• Exceptional collaboration, influence, and relationship-building skills to thrive in a large, global matrix organisation.
• Proven expertise and experience in negotiation.

The Perks

• 25 days annual leave
• Private medical insurance & dental care
• Free Park Entry: You will have the opportunity to enter any of our parks with your family and friends for free
• Disney Discounts: you are entitled to discounts on designated Disney products, resort F&B and ticketing
• Excellent parental and guardian leave
• Employee Resource Groups – WOMEN @ Disney, Disney DIVERSITY, Disney PRIDE, ENABLED, and our Mental Health & Wellbeing Group, TRUST.

The Walt Disney Company is an Equal Opportunity Employer. We strive to be a diverse workforce that is representative of our audiences, and where all can thrive and belong. Disney is committed to forming a team that includes and respects a variety of voices, identities, backgrounds, experiences and perspectives.

We will ensure that individuals with disabilities are provided the necessary accommodations to participate in the job application or interview process, to perform essential job functions, and to receive all benefits of employment. Please contact us to request accommodation.