Senior Marketing Manager, Consumer

Coursera was launched in 2012 by two Stanford Computer Science professors, Andrew Ng and Daphne Koller, with a mission to provide universal access to world-class learning. It is now one of the largest online learning platforms in the world, with 162 million registered learners as of September 30, 2024.

Coursera partners with over 350 leading university and industry partners to offer a broad catalog of content and credentials, including courses, Specializations, Professional Certificates, Guided Projects, and bachelor’s and master’s degrees. Institutions around the world use Coursera to upskill and reskill their employees, citizens, and students in fields such as data science, technology, and business. Coursera became a B Corp in February 2021.

Join us in our mission to create a world where anyone, anywhere can transform their life through access to education. We're seeking talented individuals who share our passion and drive to revolutionize the way the world learns.

We at Coursera are committed to building a globally diverse team and are thrilled to extend employment opportunities to individuals in any country where we have a legal entity. We require candidates to possess eligible working rights and have a compatible timezone overlap with their team to facilitate seamless collaboration. 

Coursera has a commitment to enabling flexibility and workspace choices for employees. Our interviews and onboarding are entirely virtual, providing a smooth and efficient experience for our candidates. As an employee, we enable you to select your main way of working, whether it's from home, one of our offices or hubs, or a co-working space near you.

Job Overview:

Coursera’s Product Marketing team connects consumers, educators and enterprises with our world-class learning products, content and solutions. Product Marketers play a key role in finding product-market fit, bringing products to market and driving adoption. In this role, you’ll lead consumer product marketing for a number of Coursersa’s high-priority learning products including Coursera’s subscription offering, Coursera Plus. In this role, you’ll be responsible for developing and executing strategies to acquire and retain subscribers, and to help refine our subscription products to strengthen product-market fit.

Responsibilities:

• Define our target audiences for key learning products, including Coursera Plus. 
• Identify and activate core audience insights to help shape our product strategy and strengthen product-market fit.
• Develop product messaging and positioning for our subscription products and our target learner segments. 
• Collaborate with the product team to develop and test new pricing tiers and subscription models. 
• Collaborate with the product, merchandising and paid media team to support campaigns and promotions. 
• Drive the go-to-market strategy and execution of high-impact product launches.

Basic Qualifications:

• 10+ years professional level experience
• 5+ years in product marketing (or related marketing roles)
• Track record of success and impact developing product go-to-market plans and building messaging and positioning 
• Experience developing customer personas, segmentation, and customer journeys 
• Knowledge of the subscription business, including subscription pricing models and churn reduction strategies

Preferred Qualifications:

• Proven cross-functional leader with the ability to educate and influence with high levels of ambiguity and tight deadlines
• Comfort with a fast-paced culture with the ability to learn quickly, think creatively and stay focused and organized while managing multiple priorities
• Experience working with global products and audiences 
• Experience with subscription-based products preferred

If this opportunity interests you, you might like these courses on Coursera:

• Customer Insights: New Product Development Orientation
• Positioning: What You Need for a Successful Marketing Strategy

Compensation:

Coursera offers competitive pay and equitable compensation practices. Our job titles may span more than one career level. This role's targeted hiring base salary range is between 119,000 and 158,000. The actual base pay is dependent upon many factors, including but not limited to prior work experiences, training/education, transferable skills, business needs, and geographical location. The base pay range is subject to change and may be modified in the future. This role may also be eligible for variable pay, equity, and benefits. 

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