Senior Social Media Manager - 6 Month FTC

2 Weeks ago • 4-8 Years • Social Media

Job Summary

Job Description

As Senior Social Media Manager, you'll build exciting social campaigns for RuneScape, develop and grow platforms, and deepen engagement. You'll leverage deep understanding of social platforms and strategic thinking to connect players to the game. Responsibilities include owning the RuneScape Social Media Strategy, planning and executing campaigns, expert social media analytics, managing an external creative agency, understanding demographics to guide content creation, ensuring consistent brand voice, writing engaging copy, and collaborating with other teams. This is a 6-month fixed-term contract.
Must have:
  • Own RuneScape's social media strategy
  • Plan and execute social media campaigns
  • Expert in social media analytics
  • Manage external creative services
  • Deep understanding of target demographics
  • Consistent brand voice across platforms
  • Excellent communication and writing skills
  • Collaboration with cross-functional teams
Perks:
  • Private Healthcare (including Dental)
  • Minimum 6% Pension Contributions
  • Employee Assistance Programme
  • Life Insurance
  • Enhanced Family Leave Policies
  • Flexible Working Hours
  • 25 days annual leave + Bank holidays
  • Option to buy/sell holidays

Job Details

Description

As our Senior Social Media Manager, your role will focus on building exciting social campaigns for RuneScape, developing and growing our platforms, and deepening the engagement value of our media.

Your experience in intricately understanding social platforms and your strategic thinking capabilities will shape how we keep our players connected to our game. Through understanding our community, you’ll uphold our tone and strive to make our content as valuable as possible for our players.

You will ensure our Social Media Calendar is performative and robust, including managing your own dedicated external Creative Services to maximise what we can achieve on social. You’ll also have the opportunity to use data to spread your expertise internally, and champion educating teams across the studio on how best to deliver social performance.

What you'll be doing:

  • Own and deliver against the overall RuneScape Social Media Strategy, within the objectives of the overall Marketing Strategy
  • Plan, manage and execute Social Media Campaigns for RuneScape’s content releases and beyond.
  • Be an expert on our Social Media analytics and performance, including sending regular reports and driving cross-team education on platform best practices
  • Manage an external Creative Services agency relationship and maximize their value
  • Uphold a deep understanding of our demographics and guide the business on how – and where – we can best deliver content that appeals to them
  • Ensure consistency in tone of voice and personality across all social media platforms, and make recommendations on per-platform adaptations
  • Oversee and occasionally pen engaging copy that is appropriate for the audience and platforms
  • Work closely with the Community and Marketing teams for other Jagex titles stakeholders to ensure alignment on communication and engagement goals

What we're looking for:

  • Experience owning the strategy and communication for a significantly sized social audience
  • Digital Citizen: you live in the realm of Social Media, with a deep understanding of its varying cultures and intricacies. You use that knowledge to improve the overall experience of all our communications and promotions
  • Measured: you use data to inform your actions and illustrate your stories. You consistently strive to understand your audience and your platforms at their deepest level, translating your insight into KPI impactful results
  • People passionate: you revel in your audience and maintaining positive relationships throughout our social domains. You have a drive to be present in our community, and use your knowledge of our players to produce even better content
  • Growth mindset: you welcome feedback, learn from failures and build on your victories. You use that mentality to constantly look for the next opportunity for improvement or innovation, as well as to refine your personal skills
  • Organised: you are able to manage and deliver on multiple communications timelines effectively and efficiency
  • A strong communicator: you have excellent communication and presentation skills, including the ability to write high quality content and responses

What we offer:

When you join Jagex you can look forward to a generous Perks & Benefits package including:

  • Private Healthcare, including Dental Plan,
  • Minimum 6% Pension contributions
  • Employee Assistance Programme & onsite Counselling
  • Life Insurance
  • Discretionary annual performance bonus
  • Enhanced family leave policies from day 1
  • Flexible working hours
  • 25 days annual leave + Bank holidays & the option to buy/sell holidays + so much more!

The end date for this fixed-term contract will be 31st of July 2025.

Collaboration is at the heart of Jagex. We love getting together with our teams to share ideas and socialise. If you live in the UK, we offer a flexible working model that empowers you to work in the way that suits you best, while also getting the best from your working relationship with all the great people you’ll be connecting with here. We support you to be set up for success no matter where in the UK you log in.

Flexibility really is the key to how we set up working schedules, we’ll discuss your needs with you and be transparent about the working schedules of the team you’ll be working with during our interview process.

About Jagex:

Make forever games with us.

Jagex is a thriving international games company with a growing library of forever game IPs for core gamers. We have such huge expertise at running games for the long term that we re-define expectations for what evergreen success looks like.

We create spaces for our players to come together – with each other and with us – inside and outside of our games. We empower our players with real influence on the game’s evolution. We help our players belong. Our community experiences give players a greater stake in what they’re playing, creating loyal forever fans.

These strengths inform our vision of our studio as a thriving international games company with a growing library of forever game IPs for core gamers. Our forever games will nurture sizable communities whose loyalty provides consistent revenues.

This in turn drives our mission: We create forever fans by empowering our community. We give players experiences worthy of their long-term time investment and actively collaborate with them to shape the games and the community for the better.

If this is something you want to be a part of, get in touch.

We have 500 of the industry’s most talented individuals in our Cambridge studio; if you share our values and ambition, we’d love to talk to you. Worried you don’t meet all the requirements in the spec? Your attitude, fresh perspective and experience is just as important to us; if you think this could be the perfect job for you, let’s talk

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About The Company

A leader in creating deep and engaging forever games on PC, Console & Mobile that empower our communities. Jagex was founded in 2001 and is today one of the UK’s biggest and most respected video game developers and publishers.


Famed for its flagship MMOs RuneScape and Old School RuneScape, Jagex has welcomed more than 300 million player accounts to its world and created a $1bn lifetime franchise revenue. Today the RuneScape franchise exists beyond running games in live operations; our titles are forever games that connect and inspire millions of players, with content and experiences both inside and outside of inexhaustible game worlds.


Both RuneScape and Old School RuneScape, on PC and mobile, offer ever-evolving, highly-active worlds and our community-focused development ethos empowers players to have a real say in how each game is shaped.


Jagex has added to its skill set with the acquisitions of Pipeworks and Gamepires in 2022, bringing our expertise to titles such as SCUM, helping to make SCUM a forever game. It also works with external partners on products such as Melvor Idle and This Means Warp; bringing these titles to new and existing audiences.


Jagex employs more than 600 people at its Cambridge headquarters and around the world at Pipeworks in North America, and Gamepires in Europe. We’re always on the hunt for talented people to work across the business, to help the company to achieve its goals.

Cambridge, England, United Kingdom (Hybrid)

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