Paid Social Media Manager

Disney Experiences’ in-house Trading Desk is looking for a Paid Social Media Manager – CE Strategy & Activation. Reporting to the Manager, Social Media Strategy & Activation you will contribute to our Walt Disney World business and other lines of businesses  for paid social media.

Our team directly manages paid social media in several ad manager platforms including Meta, TikTok, Pinterest, Snapchat, YouTube, and LinkedIn.

What You Will Do

In this role you will be responsible for paid social campaign management activities such as overseeing campaign strategy, media budget management, campaign implementation, QA, ongoing optimization, creating decks for partners, and presenting performance insights to leadership and key stakeholders.

You will have extensive prior experience with paid social buying, campaign management, and data analysis. You will also have some familiarity with online trafficking and tracking via ad servers and digital analytics tools. An ideal candidate will have prior experience building and driving paid social strategies to support Walt Disney World’s goals of driving a full-funneled approach.

• Lead paid social campaigns for Walt Disney World and drive this forward through innovation.
• Provide strategic input and guidance to best achieve client goals.
• Implement, manage, and optimize paid social advertising campaigns that achieve the business’s traffic and revenue goals.
• Ensure proper campaign setup to track properly in Adobe Analytics and paid social buying platforms– YouTube, Meta, Snapchat, TikTok, Linkedin and Pinterest.
• Create strategy proposals for new campaigns or account structures based on objectives provided by strategy partners.
• Lead Projects that help with team efficiency,
• Partner across teams, organizations, and companies (media partners and agency) to improve overall technical setup and inter-departmental workflow.
• Present campaign performance and insights to key team members, using your expertise to provide actionable findings and recommendations for future campaigns.
• Identify and implement new testing opportunities to evolve BAU campaigns, or first-to-market alpha/beta tests that promote innovation.

Required Qualifications & Skills

• 3 to 5 years of paid social media experience is required. The ideal candidate will have 5 years of digital marketing experience in Travel and Entertainment, including extensive experience with social media advertising platforms, digital media buying and related tools.
• Understanding of online/offline data including its use in the digital and social space.
• Strong grasp on analytics, measurement, and proper test structures to help coach team on their advanced analysis and testing.
• Familiarity and ability to enhance team's use of work management platforms such as Workfront, JIRA, Smartsheet, etc.
• Comfort with high level of autonomy.
• Can distill very technical details into understandable simple terms that motivate action through aligned values and goals.

Education

Four-year college degree or equivalent work experience. Any Marketing, Business, Social Media, Analytics, or Statistics degree/background is a plus.

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