Senior Social Media Manager, EWC

Please note: This position is remote and available only within the EU region. Candidates must be in the EU and eligible to work in the region to be considered for this role. We do not provide Visa Sponsorships.

The world of esports/gaming is growing and so are we!

At EFG (ESL FACEIT Group) we create worlds beyond gameplay where players and fans become community. We pride ourselves in having a corporate social responsibility which is that “IT’S NOT GG (Good Game), UNTIL IT’S GG FOR ALL”. We are passionate about the culture we foster that ultimately helps to create and shape the world of esports, gaming tournaments, leagues, events and holistic ecosystems staged for our millions of players, fans and heroes.

The Fan Marketing team is leveling up, and we’re looking for a collaborative team player to help strengthen our connection with fans. This squad is at the heart of coordinating and managing marketing efforts that engage our audiences with our brands and partners. From next-level content creation and hype-driven social media management to strategic plays that build lasting community bonds, we’re all about bringing fans closer to the action. 

As a Senior Social Media Manager, you will play a key role in shaping the overall social media strategy and content for the Esports World Cup (EWC)—the world’s largest gaming and esports event, held in Saudi Arabia.

You will be responsible for executing social media content plans and campaign initiatives for theEWC brand, partners, and Clubs, while also working closely with the Esports World Cup Foundation and internal EFG teams. Your expertise in crafting cohesive channel strategies will help foster vibrant communities and deliver meaningful experiences to fans. This role would require travel to Saudi Arabia for on-site work during the event

Are you ready for the adventure?

What you’ll do: 

• Develop and support the social media strategy for the Esports World Cup 
• Drive implementation of social media campaigns for the Esports World Cup
• Build the appropriate channels strategy to ensure high acquisition and engagement of the community(-ies) and set the editorial line for community-centric communication
• Own and monitor KPIs, and establish their use to drive successful content strategies 
• Work with the creative team to produce relevant creative and communication assets
• Communicate updates and reports efficiently for internal stakeholders.
• Work cross-functionally with global teams across multiple disciplines and departments including Marketing, Creative, PR, Sales, and others to articulate product and brand vision
• Brief departments, freelancers, and agencies with their scopes of work
• Maintain knowledge of the cultural landscape, industry trends, audience needs, and interests, to provide relevant content for engagement

Application information:

Please apply by adding the requested documents CV or your cover letter in English and preferably in PDF format.

Our Recruitment Process – What to Expect?

Our recruitment team is committed to carefully reviewing and evaluating your application for this role. We will look

at your past studies, work experience, overall passions, as well as your personal relationship with games, to help us gauge the connection between these points and the criteria set forth by our hiring manager for this role. You can expect to be invited for an interview if your experience matches and/or an email notification containing feedback if you didn’t qualify for this round. Either way, you will hear from us!

About us @EFG:

EFG is an equal-opportunity employer. We celebrate diversity and are committed to creating an inclusive environment for all employees.

Each of our brands plays a significant role in creating worlds beyond gameplay.

They build, connect, and nurture beyond game ecosystems to unlock more fun, fame, and fortune for gamers across the globe.

• At ESL we create worlds where everybody can be somebody 
• At FACEIT we create a world where the community has the power to shape video games
• At DreamHack we create a world where the gaming community comes to life

• Bachelor’s degree with a discipline in Marketing, Communications, or similar discipline, or equivalent experience in social media or content agency
• 6+ years of relevant experience in social media or agency work
• Strong understanding of the esports market landscape
• Excellent English skills (written and spoken), 2nd language is a plus. 
• Well-versed in social media, live streaming, digital content, viewer analytics, and audience segmentation
• In-depth knowledge of various social media platforms (e.g. Twitter, Instagram, Facebook, TikTok, Discord)
• Experience working with essential digital tools (GDrive, Trello, Adobe Photoshop/Premiere Pro, etc.) and social media management/analytics tools (Sprinklr, Sprout Social, Brand24, etc.)
• Ability and willingness to travel internationally on a frequent basis 
• Strong experience in Community or community-related fields; preferably in gaming. Track record of running social media campaigns (organic and paid)
• Experience managing freelance/remote teams and agencies 
• Experience working with other creative teams, content producers, media agencies, product management, content creators, external stakeholders
• Experience working with younger audiences in a digital space; experience with esports/gaming or entertainment/sports a plus