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User Acquisition Lead

Berlin, Germany (Hybrid)

User Acquisition Lead

1 Hour ago • All levels • Marketing • Undisclosed

About the job

5 skills required for this role

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unity

oops

budget-management

cross-functional

talent-acquisition

Job Description

Kolibri Games seeks an experienced User Acquisition (UA) Lead to manage the UA team, optimize campaigns, shape UA strategy for current and future titles, and collaborate with the Growth Director. Responsibilities include developing and executing UA strategies across various platforms (in-app ad networks, social channels, incentivized channels), overseeing ad campaigns, building relationships with AdNetworks, leading and mentoring the UA team, and fostering collaboration across teams. The ideal candidate will possess strong mobile gaming industry experience, proven UA expertise, leadership skills, and excellent communication and problem-solving abilities.

Must have:

Mobile gaming industry experience
Proven UA experience across platforms
Collaboration with ad creative teams
Strong leadership & team management
Problem-solving & critical thinking
Effective communication skills

Perks:

Competitive Salary
Learning Budget
Flexible Working Hours and Home Office
State-of-the-art Equipment
Kolicard (50 euro monthly flexible budget)
Mobility budget
Relocation support
Pension plan
Food and Drinks
Parties and Team Events
Company Holidays
Friday Celebrations

We are Kolibri Games - a mobile games developer from Berlin. We believe that with the best people, we can make games that players will enjoy for years to come.

Our games have defined the idle genre, and bring enjoyment to hundreds of millions of players all around the world. This is possible due to the talented people who make us who we are. ‘Kolibris’, as we call ourselves, are on a mission to continue making great games and we're looking for new talent to join our team. We strive to offer you a fair recruitment process and a great candidate experience, as well as a friendly environment to work in, with plenty of opportunities to learn and grow.

User Acquisition Lead (f/m/d)

We are seeking an experienced User Acquisition (UA) Lead to join and guide our UA team. In this role, you will manage the team’s day-to-day operations, optimize and manage user acquisition campaigns, and shape the UA strategy and direction for current and future titles.

Responsibilities

Develop and execute UA strategies for our games in collaboration with the Growth Director.
Experiment with and iterate on channels, optimization strategies, partner services, and automation tools.
Oversee ad campaigns, ensuring performance is analyzed and optimized effectively.
Build and maintain strong relationships with AdNetworks and industry partners.
Lead and support the professional growth of our cross-functional UA team, focusing on development, career advancement, and recruitment.
Foster collaboration across user acquisition, creative production, and data teams.

Required Skills

Experience in the mobile gaming industry or a strong passion for games, especially mobile games.
Demonstrated UA experience across platforms such as in-app ad networks (AppLovin, Unity), social channels (Google, Facebook, TikTok), and incentivized channels (Adjoe, Tapjoy, etc.).
Proven ability to collaborate with ad creative teams and contribute to creative strategy.
Strong leadership and team management skills.
Excellent problem-solving and critical-thinking abilities.
Effective communication skills.
Motivated, organized, and adaptable work style.
Proficiency in managing cross-functional teams.

Kolibri Games is an equal opportunity employer. We come from 40 different countries and many different backgrounds. We celebrate diversity and we are committed to creating an inclusive environment for all employees, regardless of their age, gender identity, sexual orientation, ethnicity, religion, physical appearance or disability.

We are an international studio, so don’t forget to send in your application in English. Although it is not mandatory, we always appreciate a cover letter stating your motivation to join us.

We look forward to hearing from you!

Your Benefits – We’re game to support you

Competitive Salary - We believe that top performers should receive top payment

Learning Budget - We believe in learning. A generous personal learning budget to spend on learning and development, including books, workshops and attending conferences. We also offer in-house training such as coding and German classes

Flexible Working Hours and Home Office – We believe in a good work-life balance

Equipment - State-of-the-art technical equipment, including laptops and phones, which may also be used in your free time

Kolicard - We offer you a monthly flexible budget of 50 euros that you can use for a gym membership, transportation, shopping etc.

Mobility budget - We offer a monthly budget that will make your commuting to work easier

Relocation - Relocation support to help you move to Berlin

Pension - Opportunity to save for your pension tax-free

Bonus Level – We love to have a good time, too

Food and Drinks - Fresh fruits to keep you healthy and fresh coffee to keep you alert. We also have a fully stocked fridge with Smoothies, Coke, Club Mate, beer etc

Parties and Team Events - Apart from our regular parties, BBQs and movie nights we also have a team event budget you can use to buy games or sports equipment to make working here even more fun

Company Holidays - Every year we go on an amazing company holiday to relax and bond as a team

Friday Celebrations - Company-provided dinner and drinks on Friday afternoons

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