VP, Creative (Flamed)

Description

• Lead the creation of the holistic creative strategy for Flamed at Scopely. You will research, define, and articulate the best path and plan to achieve our creative goals. This includes:
• Developing creative frameworks to improve our ability to generate ‘breakthrough’ ads!
• Developing a cutting-edge creative strategy that integrates with our marketing initiatives across various channels.
• Leading the definition and evolution of the overall creative marketing strategy for our games and products.
• Incorporating best available creative trends, competitor analysis, and consumer insights research to continuously level up our creative efforts.
• Manage and inspire a multidisciplinary team of creative professionals, including designers, artists, animators, producers, and more, fostering a collaborative and innovative environment.
• Partner closely with product teams, data analysts, and marketing leaders to ensure creative initiatives are aligned with our strategic pillars, product roadmaps and data-driven insights.
• Develop strong community engagement programs for our creative efforts, building and nurturing a community that aligns with our brand values and resonates with our players.
• Drive excellence in brand messaging and visual identity across all marketing materials and touchpoints.
• Manage executive communications for all creative and marketing efforts, ensuring alignment with corporate objectives and delivering impactful results.

• 10-12+ years of experience leading and running creative teams for successful brands, preferably at a successful marketing agency, with knowledge of the gaming or entertainment industry.
• Proven experience delivering ground-breaking campaigns that have a material impact on marketing performance (ROAS).
• Ability to adapt and evolve creative strategies based on market trends, consumer behavior, and business goals.
• A passion for gaming and mobile entertainment, with a deep understanding of gaming culture and player motivations.
• Strong leadership and people management skills, with experience in building and motivating high-performing creative teams.
• Excellent communication and collaboration skills, with the ability to partner effectively across functions and influence stakeholders at all levels.
• Experience in managing creative budgets and resources effectively, optimizing ROI while maintaining high creative standards.

• Previous experience and success in launching creative campaigns for new products or game titles.
• Global experience - You’ve adapted and optimized creative strategies for different markets around the globe.