Analytical Lead, Apps
Job Summary
Job Description
- Bachelor's degree or equivalent experience
- 2+ years experience in media analytics, advertising, or consulting
- Data analysis and storytelling skills
- Knowledge of Google Ads & Analytics
- SQL and database skills
- Experience with marketing measurement and attribution techniques (MMM, MTA)
- Knowledge of automation techniques and dashboard creation
- Bonus
- Equity
- Benefits
6 skills required
Job Details
Minimum qualifications:
- Bachelor's degree or equivalent practical experience.
- 2 years of experience in media analytics, advertising sales, digital media and marketing, consulting, or financial analysis.
Preferred qualifications:
- 1 year of experience with marketing measurement and attribution techniques (e.g., offline measurement, MMM, MTA, attribution) and Google advertising products (e.g., Google Ads, Google Analytics, Google Marketing Platform, etc).
- Knowledge of SQL, databases, and basic automation techniques (e.g., dashboards, automating custom reports, materializing tables).
- Ability to analyze large datasets and distill them into actionable insights that are presented in a logical and compelling story.
- Excellent written and verbal communication skills with the ability to deliver simple and compelling stories.
About the job
Businesses that partner with Google come in all shapes, sizes and market caps, and no one Google advertising solution works for all. Your knowledge of online media combined with your communication skills and analytical abilities shapes how new and existing businesses grow. Using your relationship-building skills, you provide Google-caliber client service, research and market analysis. You anticipate how decisions are made, persistently explore and uncover the business needs of Google's key clients and understand how our range of product offerings can grow their business. Working with them, you set the vision and the strategy for how their advertising can reach thousands of users.
In this role, you will understand client objectives and take ownership of solving some of the most cutting edge issues facing our customers today such as measurement attribution across offline and online platforms, deep consumer insights, and identifying quantifiable strategies to drive sales using digital media. You will act as a change agent within the client’s organization, using clear and compelling data points to articulate recommendations to stakeholders at all levels in the organization.
Our Large Customer Sales teams partner closely with many of the world’s biggest advertisers and agencies to develop digital solutions that build businesses and brands. We enjoy a bird’s eye view on the massive transformation occurring as advertising shifts to mobile and online platforms. We're uniquely situated to help shape how companies grow their businesses in the digital age. We advise clients on Google's broad range of products across search, video and mobile to help them connect instantly and seamlessly with their audiences.
The US base salary range for this full-time position is $84,000-$120,000 + bonus + equity + benefits. Our salary ranges are determined by role, level, and location. Within the range, individual pay is determined by work location and additional factors, including job-related skills, experience, and relevant education or training. Your recruiter can share more about the specific salary range for your preferred location during the hiring process.
Responsibilities
- Leverage measurement methods and analysis to produce business-focused insights and help customers understand the value of media.
- Test via experimentation and learning agendas, share learnings across sectors, and implement best practices with cross-functional partners.
- Define a cross-media measurement standard that supports an accurate and fair measurement of performance for a customer's business.
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About The Company
A problem isn't truly solved until it's solved for all. Googlers build products that help create opportunities for everyone, whether down the street or across the globe. Bring your insight, imagination and a healthy disregard for the impossible. Bring everything that makes you unique. Together, we can build for everyone.
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