Principal Product Manager - Copilot Growth
Job Summary
Job Description
This role is a Principal Growth Product Manager for Copilot at Microsoft AI China. You'll be responsible for driving user acquisition, activation, retention, and monetization strategies for Copilot, a product at the intersection of AI, growth, and consumer experience. Responsibilities include defining and executing growth strategies, leading A/B testing and experimentation, building scalable growth loops, developing onboarding experiences, collaborating with cross-functional teams, leveraging AI-driven personalization, optimizing growth funnels, and monitoring KPIs. The ideal candidate possesses 10+ years of experience in product management with a strong focus on growth, proven success in scaling consumer products, expertise in growth frameworks (AARRR), A/B testing, data-driven decision-making, and strong communication skills. Experience with AI-powered consumer products, mobile/web growth strategies, and monetization strategies is preferred.
Must have:
- 10+ years product management experience
- Strong growth focus (user acquisition, engagement)
- Proven track record scaling consumer products
- Expertise in AARRR & growth loops
- A/B testing & funnel optimization experience
- Data-driven decision making (SQL, analytics tools)
- SEO/ASO, performance marketing knowledge
- Excellent communication & cross-functional collaboration
Good to have:
- Mobile & web growth strategies (iOS/Android)
- Monetization strategy experience (freemium, subscriptions)
- Leading growth product teams/mentoring PMs
- Machine learning-driven growth tactics
- Behavioral analytics expertise
14 skills required
Job Details
Overview
Are you passionate about driving user and revenue growth through AI-powered experiences? Do you have a proven track record of scaling consumer products, optimizing conversion funnels, and leveraging data to maximize impact? If so, we have an exciting opportunity for you.
We are seeking a Principal Growth Product Manager to join the Copilot Product Team at Microsoft AI China. This role is at the intersection of AI, growth, and consumer experience—where you will drive strategies to accelerate adoption, increase engagement, and maximize user retention. You will lead high-impact growth initiatives, using data-driven experimentation, funnel optimization, and viral loops to drive Copilot’s expansion.
Qualifications
- 10+ years of experience in product management, with a strong focus on growth, user acquisition, or engagement optimization.
- Proven track record in scaling consumer products, driving significant user and revenue growth.
- Strong expertise in growth frameworks, including AARRR (Acquisition, Activation, Retention, Referral, Revenue) and growth loops.
- Hands-on experience with A/B testing, experimentation platforms (e.g., Optimizely, LaunchDarkly), and funnel optimization.
- Deep proficiency in data-driven decision-making, with experience in SQL, Amplitude, Mixpanel, Google Analytics, or similar analytics tools.
- Strong understanding of SEO, ASO, performance marketing, and viral growth strategies.
- Experience working on AI-powered consumer products, particularly in personalization and user engagement.
- Excellent communication skills, with the ability to drive alignment across executives and cross-functional teams.
Preferred
- Rich experience in mobile and web growth strategies, including iOS/Android app optimization.
- Experience in monetization strategies, including freemium models, subscriptions, and paywalls.
- Prior experience leading growth product teams or mentoring junior PMs.
- Familiarity with machine learning-driven growth tactics, such as recommendation systems and churn prediction models.
- Passion for defining and analyzing growth experiments and behavioral analytics.
Responsibilities
As a Principal Growth Product Manager, you will own the end-to-end growth strategy for Copilot, with a strong focus on user acquisition, activation, retention, and monetization.
- Define and execute growth strategies to drive key business metrics, focusing on acquisition, engagement, and retention.
- Lead A/B testing, rapid experimentation, and data-driven decision-making to optimize conversion rates and user experience.
- Identify and build scalable growth loops, including referral programs, social sharing, SEO/ASO optimization, and cross-platform integrations.
- Develop and refine onboarding experiences to improve first-time user activation and reduce churn.
- Collaborate with cross-functional teams (engineering, design, marketing, and data science) to develop and implement high-impact growth features.
- Leverage AI-driven personalization and recommendation models to enhance user engagement and long-term retention.
- Optimize growth funnels using advanced analytics, ensuring a seamless user journey across mobile, web, and integrated ecosystems.
- Monitor KPIs and identify areas for optimization, providing clear insights to leadership and making data-backed recommendations.
- Stay ahead of AI and growth industry trends, identifying innovative tactics to drive Copilot’s market expansion.
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